Media: In Brief - Title for insurance customers
26 Sep 1997 | by MICHAEL KAVANAGH
Insurance company Royal and Sun Alliance is launching a customer magazine, MAGAZINE through BLA publishers. It will be mailed to the company s client database.
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Lloyds-TSB unveils White Knight insurance plan
26 Sep 1997 | by CLAIRE BEALE
Lloyds-TSB is joining forces with the car retailer, the Car Group, to launch a car insurance service, which has appointed Dolphin and Booth Lockett Makin to handle a pounds 5 million launch ad campaign.
MARKETING TECHNIQUE: UK Direct - Commercial breaks/DRTV is an evolving sector with its exponents still on a learning curve. Some insurance firms are now experimenting with a variety of tactics to test their effectiveness
25 Sep 1997 | by DAVID SUMNER-SMITH
When DRTV first took off four or five years ago, the few experts around were quick to provide rules on what worked and what didn t. Everything was spelled out, from how long an ad should be and when it should be screened, to how long the phone number should appear.
GRE in joint RAC insurance deal.
26 Jun 1997 | by By ANNE-MARIE CRAWFORD.
Guardian Royal Exchange (GRE) is to target members of the RAC with insurance and other financial services through a telephone-based operation branded RAC Insurance Direct .
Telemarketing Awards 1997: Finance - Winner: Client: Age Concern Insurance Services, Agency: LLS JAFFE KEATING
19 Jun 1997
Age Concern Insurance Services is the trading arm of Age Concern England, with 450,000 customers.
Insurance firm provides NHS with PR crisis care
04 Apr 1997 | by KAREN DEMPSEY
The insurance company covering half the UK s NHS Trusts has called in two public healthcare PR consultancies to provide crisis communication support for its clients.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
