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Daewoo reveals Christmas work

years worth of insurance, warranty and servicing that comes free with Daewoo cars. Champagne ...

SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds

contact but lack the resources of a Direct Line Insurance to cope with peak-time response. There are a lot of smaller insurance companies in that category, as well as catalogue companies like Grattan ...

BACKBITE

appraisal. In this month s report, an ad for Direct Line Insurance was considered to be misleading ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

traffic information, tips for insuring your car or buying one second-hand - as well as providing a ...

ITC suspends Direct Line commercial by Mortimer Whittaker

The Institute of Insurance Brokers is claiming a first-round victory in its battle against a...The Institute of Insurance Brokers is claiming a first-round victory in its battle against a Direct Line motor insurance commercial following the Independent Television Commission s decision ... than 30 complaints - all from the insurance industry or interested parties - are complete ...

CAMPAIGN DIRECT: MY BEST SHOT

- as a pilot mailing will drop on to doormats in low-risk insurance areas, where customers...- as a pilot mailing will drop on to doormats in low-risk insurance areas, where customers are effectively subsidising people in higher-risk areas. The creative concept for this NatWest Insurance ... insurance can be because of where they live. It keeps things simple but, at the same time, makes good use ...

Carlton phases out old-fashioned local cinema advertising

an insurance policy for small business. Peter Howard-Williams, the sales director at CSA s main rival ...

CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges

, for other industries such as banking and insurance). Is integration in the late 90s going to be more ...

Direct Line begins hunt for Life shop

could reach pounds 12 million. Direct Line s main motor and home insurance account, which ... . Direct Line is a financial services group offering insurance schemes, mortgages, PEPs, instant access saving and life insurance products over the telephone. ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN Photographs (Omitted)

, William and Susan. Just three national advertisers bought into the first break: AA Insurance ...

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