to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS
18 Dec 1997
A traditional tactic in the critical illness insurance market, which is concerned with life ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
18 Dec 1997
WINNER Client: Ecclesiastical Insurance Group Agency: Target Advertising ... that insurance companies shun the youth market as a whole. Ecclesiastical Insurance, keen to avoid a head-on crash with the big motor insurers, decided to focus on young women drivers, with a Just for Girls ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING
18 Dec 1997
leaflets. THIRD CIGNA s personal accident insurance is sold through affinity group ...
MARKETING MIX: The Marketing Christmas Quiz
18 Dec 1997 | by AMANDA LUTCHFORD
monthly report. Name the insurance company which muzzled the industry watchdog. 13. In September ...
CAREERS: DM’s poaching leads to trouble - A review of human resources practices carried out by the Direct Marketing Association indicates some worrying trends in the rapidly growing DM sector. Jane Bainbridge reports
11 Dec 1997 | by JANE BAINBRIDGE
perk; 60% offer health insurance and over 50% provide death in service cover. But when it comes ...
MARKETING FOCUS: Adwatch of the year - In this year’s review of the major stars in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public
11 Dec 1997 | by GAIL KEMP
-Erickson), Direct Line motor insurance (Mortimer Whittaker O Sullivan) Kleenex Ultra (FCB) and St Ivel Utterly ... .4 Motor Insurance The Media Business 17= - Tesco Lowe Howard-Spink/ 77 26 ... O Sullivan/ 2,453 5.7 Home Insurance The Media Business 20 ...
SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services
11 Dec 1997 | by ROBERT GRAY
located in less densely urban locations). Companies such as Cornhill Insurance and Radio Aire have ...
Media: Standard Life decides
04 Dec 1997 | by AMANDA LUTCHFORD
Scottish insurance giant Standard Life has appointed Edinburgh-based media independent Feather...Scottish insurance giant Standard Life has appointed Edinburgh-based media independent Feather Brooksbank to handle its pounds 10m centralised media account, as it gears up for the launch of its ... campaign through Faulds. The insurer is expected to return to TV with commercials for its new ...
Thorn reviews rentals brands
04 Dec 1997 | by LISA CAMPBELL
in the rental market, the result of an increase in insurance premium tax which forced it to increase its ...
STOP PRESS
04 Dec 1997 | by LISA CAMPBELL
, has tied up with general insurer, Privilege, to launch a home and contents insurance package ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
