18 Dec 1997
WINNER
Client: Ecclesiastical Insurance Group
Agency: Target Advertising ...
that insurance companies shun the youth market as a whole.
Ecclesiastical Insurance, keen to avoid a head-on crash with the big
motor insurers, decided to focus on young women drivers, with a Just
for Girls ...
12 Dec 1997
| by IAN DARBY
Insurer Commercial Union has picked Lansons Communications to
handle its media relations account...Insurer Commercial Union has picked Lansons Communications to
handle its media relations account following a review last month. The
review was sparked by an increase in the size of CU s in-house
department. Edelman PR Worldwide held the account previously.
...
12 Dec 1997
| by CLAIRE BEALE
appraisal.
In this month s report, an ad for Direct Line Insurance was considered
to be misleading ...
05 Dec 1997
| by ANNA GRIFFITHS
The Institute of Insurance Brokers is claiming a first-round
victory in its battle against a...The Institute of Insurance Brokers is claiming a first-round
victory in its battle against a Direct Line motor insurance commercial
following the Independent Television Commission s decision ...
than 30 complaints - all from the insurance industry or
interested parties - are complete ...
05 Dec 1997
| by IAN HENDERSON, creative director of DMB
- as a
pilot mailing will drop on to doormats in low-risk insurance areas,
where customers...- as a
pilot mailing will drop on to doormats in low-risk insurance areas,
where customers are effectively subsidising people in higher-risk
areas.
The creative concept for this NatWest Insurance ...
insurance can be because of where they live. It keeps things simple but,
at the same time, makes good use ...
05 Dec 1997
| by JEMIMAH BAILEY
Insurance Services for 18 months.
...
04 Dec 1997
| by AMANDA LUTCHFORD
Scottish insurance giant Standard Life has appointed
Edinburgh-based media independent Feather...Scottish insurance giant Standard Life has appointed
Edinburgh-based media independent Feather Brooksbank to handle its
pounds 10m centralised media account, as it gears up for the launch of
its ...
campaign through Faulds.
The insurer is expected to return to TV with commercials for its new ...
04 Dec 1997
| by BHAVNA MISTRY
Cornhill Insurance:- England and Wales Cricket Board sponsor for three
years with pounds 9m
...
28 Nov 1997
| by HARRIET GREEN
could reach
pounds 12 million.
Direct Line s main motor and home insurance account, which ...
.
Direct Line is a financial services group offering insurance schemes,
mortgages, PEPs, instant access saving and life insurance products over
the telephone.
...
27 Nov 1997
| by DAVID SUMNER SMITH and PATRICK BARRETT
that Japanese motor company Daihatsu is
to offer its customers current accounts, insurance and mortgages ...