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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES

WINNER Client: Ecclesiastical Insurance Group Agency: Target Advertising ... that insurance companies shun the youth market as a whole. Ecclesiastical Insurance, keen to avoid a head-on crash with the big motor insurers, decided to focus on young women drivers, with a Just for Girls ...

STOP PRESS: Lansons wins Commercial Union

Insurer Commercial Union has picked Lansons Communications to handle its media relations account...Insurer Commercial Union has picked Lansons Communications to handle its media relations account following a review last month. The review was sparked by an increase in the size of CU s in-house department. Edelman PR Worldwide held the account previously. ...

BACKBITE

appraisal. In this month s report, an ad for Direct Line Insurance was considered to be misleading ...

ITC suspends Direct Line commercial by Mortimer Whittaker

The Institute of Insurance Brokers is claiming a first-round victory in its battle against a...The Institute of Insurance Brokers is claiming a first-round victory in its battle against a Direct Line motor insurance commercial following the Independent Television Commission s decision ... than 30 complaints - all from the insurance industry or interested parties - are complete ...

CAMPAIGN DIRECT: MY BEST SHOT

- as a pilot mailing will drop on to doormats in low-risk insurance areas, where customers...- as a pilot mailing will drop on to doormats in low-risk insurance areas, where customers are effectively subsidising people in higher-risk areas. The creative concept for this NatWest Insurance ... insurance can be because of where they live. It keeps things simple but, at the same time, makes good use ...

Lombard seeks additional agency

Insurance Services for 18 months. ...

Media: Standard Life decides

Scottish insurance giant Standard Life has appointed Edinburgh-based media independent Feather...Scottish insurance giant Standard Life has appointed Edinburgh-based media independent Feather Brooksbank to handle its pounds 10m centralised media account, as it gears up for the launch of its ... campaign through Faulds. The insurer is expected to return to TV with commercials for its new ...

ANALYSIS: Crunch time for Midland? - This week sees Midland’s pounds 1m gamble on face-to-face marketing become a reality at the Battersea Power Station. But is it the right route for a bank? Bhavna Mistry reports

Cornhill Insurance:- England and Wales Cricket Board sponsor for three years with pounds 9m ...

Direct Line begins hunt for Life shop

could reach pounds 12 million. Direct Line s main motor and home insurance account, which ... . Direct Line is a financial services group offering insurance schemes, mortgages, PEPs, instant access saving and life insurance products over the telephone. ...

BMW to join UK banking sector

that Japanese motor company Daihatsu is to offer its customers current accounts, insurance and mortgages ...

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