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CAMPAIGN CRAFT: PORTFOLIO - Sara Dunlop

05 Sep 1997 | by EMMA HALL

the equipment out of the building because she wasn t insured, so she stayed in a back room and put together ...

Media: Taking a risk with brands - The ability to stretch a brand and take it into new markets is a recurring topic. But it opens a new can of worms when the brand is in media, writes Jane Bainbridge

19 Jun 1997 | by JANE BAINBRIDGE

insurance. A spokesman for the newspaper says it did not consult rivals and advertisers before ... of the market who haven t so far been convinced by health insurance. We are going for their loyalty ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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