to remove filtersSTOP PRESS
04 Dec 1997 | by LISA CAMPBELL
, has tied up with general insurer, Privilege, to launch a home and contents insurance package ...
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SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services
11 Dec 1997 | by ROBERT GRAY
located in less densely urban locations). Companies such as Cornhill Insurance and Radio Aire have ...
REVIEW: Marketing and advertising news in the week’s press
07 Nov 1997 | by ELEANOR TRICKETT
to offer home, motor and travel insurance, as well as credit cards by 1999 in conjunction with the Bank ...
HOTLINE
26 Sep 1997 | by ANNA GRIFFITHS
recently the chief financial officer of the UAP insurance company, before which he had a varied career ...
ADVERTISING & PROMOTION: Distilling a Scottish brand - Devolution is expected to reinforce the strong cultural identity of the Scots Danny Rogers asks what changes it will bring for marketers in Scotland, who have been utilising a distinctive Scotti
18 Sep 1997 | by DANNY ROGERS
, says Rowley. He cites Churchill Insurance with its British Bulldog motif: I know they re ... they should relaunch as Wallace Insurance. Tartan and thistles Rowley warns that to target ...
Campaigns halt as people mourn death of Diana
04 Sep 1997 | by ANNE-MARIE CRAWFORD
The death of Diana, Princess of Wales, has prompted many advertisers to drastically scale down their advertising commitments. Many advertisers in the car, alcohol, newspaper, insurance and photographic sectors are pulling their TV advertising until after Saturday s funeral. Mercedes, makers ...
OPINION: How to judge the economy using ’feel bad’ advertising - As long as the man from the Pru is grinning and Bupa ads tell us we’re ’amazing’, Lucian Camp is ready to accept good economic forecasts, but isn&rs
08 Aug 1997 | by LUCIAN CAMP, the creative director of C
Abbott. The same could be said of Bupa which, fundamentally, is a health insurance organisation ... insurance. But, being a bloke, it was important to see that he wasn t knocked back by adversity ...
REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
appointed Andy Brown as group marketing director to develop its image from an insurance company to a ...
Final whistle for Labatt FC tie-in
19 Jun 1997 | by JANE BAINBRIDGE
-year contract with the club and Berkshire-based Pinnacle Insurance has taken over the sponsorship. A spokesman for the insurance company said its deal is worth pounds 2m over three years, which ...
Media: Taking a risk with brands - The ability to stretch a brand and take it into new markets is a recurring topic. But it opens a new can of worms when the brand is in media, writes Jane Bainbridge
19 Jun 1997 | by JANE BAINBRIDGE
insurance. A spokesman for the newspaper says it did not consult rivals and advertisers before ... of the market who haven t so far been convinced by health insurance. We are going for their loyalty ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
