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SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds

contact but lack the resources of a Direct Line Insurance to cope with peak-time response. There are a lot of smaller insurance companies in that category, as well as catalogue companies like Grattan ...

CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges

, for other industries such as banking and insurance). Is integration in the late 90s going to be more ...

Thorn reviews rentals brands

in the rental market, the result of an increase in insurance premium tax which forced it to increase its ...

Marketing technology: Making data go further - Geographical information systems are proving invaluable to UK firms expanding into international markets. IAN DARBY reports on the products available and the problems that must be overcome

worked with insurance firms in Sweden on targeting specific customers. Analysis at street level ...

CUSTOMER LOYALTY: Knowing me, knowing you - New by Carlson Loyalty Systems shows loyalty schemes miss the mark when it comes to changing consumer attitudes. David Sumner Smith reveals the results

of services such as discounted insurance, a private coffee lounge at the Motor Show and half-price entry ...

Analysis: Why PPP prescribed shops - PPP healthcare’s plans to open a chain of high-street shops aims to stir up a stagnating healthcare market, writes Patrick Barrett

than taking out insurance against an inevitable future illness. But by taking its brand ... . According to research consultant Datamonitor, the health insurance market is worth about pounds 1.7bn ... opted to shed the cold and distant image of an insurance company and approach the market differently ...

PPP moves into high street with check-up shops

PPP healthcare is planning to launch health-check shops on the high street, as part of its plan to sell private medical products to a broader set of consumers. The firm, previously known as Private Patients Plan, has spent over pounds 30m on ads through M s range of insurance products ...

Lloyds TSB puts banks in-store with Asda deal

, consisting of new-style TSB branches and TSB Insurance Shops, within stores. The initiative ...

REVIEW: Marketing and advertising news in the week’s press

appointed Andy Brown as group marketing director to develop its image from an insurance company to a ...

INTERACTIVE: Exchange and Mart

. Maybe not. But quite why the car insurance companies aren t all over this site like a rash is beyond ...

 

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