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Orange sets up loyalty scheme

minutes free Talk Time. Other rewards include Orange accessories and ski travel insurance ...

C5 head lured by Saga

Channel 5 s head of customer services, Kevin Coyne, moving from the elusive youth market to the grey sector by joining Saga Services as its new managing director. Saga Services, a subsidiary of Saga Travel, markets discounted insurance and home delivery services to the 50-plus age group ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

57 14= (6) Direct Line Mortimer Whittaker O Sullivan/ Home Insurance ...

HOTLINE

the Wesleyan Insurance pitch as a result of its impending merger with BST-BDDP. BST already holds ...

DRTV: Dialogue by numbers - Despite early teething problems with lost calls, DRTV advertisers are now fine-tuning their response handling to better effect. Julie Bird reports

insurance only applies to a certain percentage of the public, and even if it is relevant people won t call ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

had sorted out that it was an insurance company trying to flog us critical illness cover, it was too ...

Campaigns halt as people mourn death of Diana

The death of Diana, Princess of Wales, has prompted many advertisers to drastically scale down their advertising commitments. Many advertisers in the car, alcohol, newspaper, insurance and photographic sectors are pulling their TV advertising until after Saturday s funeral. Mercedes, makers ...

Marketing Technique: Second telemarketing award for PPP

Medical insurance specialist PPP Healthcare, which won Best call Centre in this year s BT...Medical insurance specialist PPP Healthcare, which won Best call Centre in this year s BT-sponsored Marketing Telemarketing Awards, has picked up a second honour. It was judged to be the best in the UK at handling customer queries by telephone, in an annual survey conducted by international ...

ADLAND’S UNSUNG HEROINES: As new technology plays a bigger part in agencies, the larger shops are reviewing the secretary’s role. What effect is this having on agency life?

. This is particularly true of secretaries, who see it as more lively than working in insurance or law. It was always ...

REVIEW: Marketing and advertising news in the week’s press

appointed Andy Brown as group marketing director to develop its image from an insurance company to a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.