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17 Oct 1997 | by JOHN TYLEE
the Wesleyan Insurance pitch as a result of its impending merger with BST-BDDP. BST already holds ...
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INCENTIVE TRAVEL: Breaks with tradition - Incentive travel firms are opting for unusual destinations to lure and challenge customers Sharon Greaves investigates.
13 Nov 1997 | by SHARON GREAVES
insured for up to pounds 98,000. You re dealing with some highly successful salespeople, says ...
INCENTIVES: Flights of fancy - Travel promotions are cost-effective and popular with consumers. Lisa Campbell reports on the retailers and manufacturers getting on board
11 Sep 1997 | by LISA CAMPBELL
choose a less frightening prize if they wished, says sales manager Jacqui Shaw. Insurance ... following last month s announcement by social security secretary Harriet Harman that National Insurance ...
Barclaycard to try extra offer
21 Aug 1997 | by PATRICK BARRETT
if they would purchase PEPs, Tessas, pensions or motor insurance from Barclaycard. The research comes ...
MARKETING MIX: Zut alors! We’ve learnt from the French after all!
21 Aug 1997 | by QUENTIN BELL, chairman of the Quentin B
to the collection point. Too big for my car? Pas de probleme, M sieur. For pounds 8, insurance included, I ...
Financial gain
31 Jul 1997 | by JULIAN LEE
all foreign exchange, phone card and insurance marketing....Thomas Cook has appointed Jean Burke as marketing manager of its financial products, overseeing all foreign exchange, phone card and insurance marketing. ...
REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
appointed Andy Brown as group marketing director to develop its image from an insurance company to a ...
TRAVEL MEDIA: SUN, SEA, SEX, SAND AND MEDIA - Travel is enjoying a boom - and companies want to sell themselves to both the business and leisure sectors, Belinda Archer explains
30 May 1997 | by BELINDA ARCHER
, confectionery and insurance: Everything from Amex to Kellogg s and Pedigree Chum, Ruda says. He adds ...
MARKETING MIX: Virgin: no truck with middle men
13 Mar 1997 | by PATRICK BARRETT
on the insurance company s recently relaunched The man from the Pru campaign (see Profile), the stunt ...
Campaign Diary: Hammersmith Bridge: tale of woe continues
21 Feb 1997 | by Belinda Archer
... he protested. Strangely enough, according to insurance companies, it s Volvos ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
