THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
18 Dec 1997
WINNER Client: Ecclesiastical Insurance Group Agency: Target Advertising ... that insurance companies shun the youth market as a whole. Ecclesiastical Insurance, keen to avoid a head-on crash with the big motor insurers, decided to focus on young women drivers, with a Just for Girls ...



