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Daewoo reveals Christmas work

years worth of insurance, warranty and servicing that comes free with Daewoo cars. Champagne ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES

WINNER Client: Ecclesiastical Insurance Group Agency: Target Advertising ... that insurance companies shun the youth market as a whole. Ecclesiastical Insurance, keen to avoid a head-on crash with the big motor insurers, decided to focus on young women drivers, with a Just for Girls ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS

A traditional tactic in the critical illness insurance market, which is concerned with life ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

leaflets. THIRD CIGNA s personal accident insurance is sold through affinity group ...

MARKETING MIX: The Marketing Christmas Quiz

monthly report. Name the insurance company which muzzled the industry watchdog. 13. In September ...

STOP PRESS: Lansons wins Commercial Union

Insurer Commercial Union has picked Lansons Communications to handle its media relations account...Insurer Commercial Union has picked Lansons Communications to handle its media relations account following a review last month. The review was sparked by an increase in the size of CU s in-house department. Edelman PR Worldwide held the account previously. ...

SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds

contact but lack the resources of a Direct Line Insurance to cope with peak-time response. There are a lot of smaller insurance companies in that category, as well as catalogue companies like Grattan ...

BACKBITE

appraisal. In this month s report, an ad for Direct Line Insurance was considered to be misleading ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

traffic information, tips for insuring your car or buying one second-hand - as well as providing a ...

CAREERS: DM’s poaching leads to trouble - A review of human resources practices carried out by the Direct Marketing Association indicates some worrying trends in the rapidly growing DM sector. Jane Bainbridge reports

perk; 60% offer health insurance and over 50% provide death in service cover. But when it comes ...

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