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Media: In Brief - Title for insurance customers

Insurance company Royal and Sun Alliance is launching a customer magazine, MAGAZINE through BLA...Insurance company Royal and Sun Alliance is launching a customer magazine, MAGAZINE through BLA publishers. It will be mailed to the company s client database. ...

Lloyds-TSB unveils White Knight insurance plan

Lloyds-TSB is joining forces with the car retailer, the Car Group, to launch a car insurance...Lloyds-TSB is joining forces with the car retailer, the Car Group, to launch a car insurance ... to spearhead a new market in the car insurance field. Approximately four million used-car transactions ... itself as an insurance comfort blanket for buyers and an added sales point for people selling a used ...

HOTLINE

recently the chief financial officer of the UAP insurance company, before which he had a varied career ...

still on a learning curve. Some insurance firms are now experimenting with a variety of tactics to test

been learned. In a joint Channel 4/AA Insurance presentation at UK Direct, C4 s business development ... , think again. Peter Fisher, the general manager for product marketing at AA Insurance, set out to demonstrate the different media strategies of six direct-sell car insurers - the AA, of course, plus Admiral ...

ADVERTISING & PROMOTION: Liberty goes west

Insurance company Liberty Risk Services is launching a business-to-business direct marketing...Insurance company Liberty Risk Services is launching a business-to-business direct marketing campaign, through Bristol-based WWAV West, which won the account in a competitive pitch. The campaign will include direct mail and business inserts. ...

ADVERTISING & PROMOTION: Publicis revamp at financial arm

s in Germany, but the agency is currently without a major high street bank or insurance company in the UK. ...

PPP moves into high street with check-up shops

PPP healthcare is planning to launch health-check shops on the high street, as part of its plan to sell private medical products to a broader set of consumers. The firm, previously known as Private Patients Plan, has spent over pounds 30m on ads through M s range of insurance products ...

Prudential revives UK bike race

next year. It is likely to become a vital plank in the insurer s strategy to rebuild a ... equivalent of the Tour de France and is committed to a four-year sponsorship deal. The insurer ...

BLM’s regional arm lands media tasks for four advertisers

million of business this month, including the launch of an insurance company, Winterthur....Clilverd Booth Lockett Makin, the regional media arm of BLM in London, has scooped pounds 4 million of business this month, including the launch of an insurance company, Winterthur. CBLM picked up the pounds 2 million Winterthur Life business, a sister company to Churchill Insurance ...

DFGW lands pounds 10m CU financial prize

assignment to relaunch the UK s second-largest insurance group, the Commercial Union....million assignment to relaunch the UK s second-largest insurance group, the Commercial Union ... s profile grows in the area of life insurance products rather than general insurance. However, Hall said ... . Duckworth Finn has worked with CU in the recent past on the abortive launch of Future, a direct insurance ...

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