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Pru picks WWAV for pooled pounds 23m direct mail task

19 Dec 1998 | by IAN DARBY

of the UK s largest - for insurance services, banking, pensions and mortgage products....Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one of the UK s largest - for insurance services, banking, pensions and mortgage products. The UK s largest insurer, which has faced controversy over pensions mis-selling, stirred the financial ...

Bupa starts search for agency after O&M split

27 Nov 1998 | by FRANCESCA NEWMAN

insurer has drawn up a shortlist of agencies for its pounds 4.7 million above-the-line business ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

19 Nov 1998 | by SUE BEENSTOCK

Assurance is fairly typical of many insurance companies. It sells through a sales force that has had ... if they would trust the state with their pension above an insurance company, 34% of the public said yes and 44 ... .36 6.23 Source: The Association of British Insurers ...

MARKETING MIX: Unilever goes bananas for recruits

19 Nov 1998 | by JAMES CURTIS

for motorbike insurance company Bennetts. Far from being put off by the experience, Lawton, who made a brief ...

CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology

30 Oct 1998 | by KAREN YATES

, accessories and information on finance and insurance. Each features Peugeot s hallmark blue colour and bears ...

TV Travel Shop in loyalty club links to brands

29 Oct 1998 | by LUCY BARRETT

contents insurance from Norwich Union, and for any insurance purchases made will receive a pounds 90 ...

POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports

22 Oct 1998 | by DAVID MURPHY

, colours, optional extras, insurance and finance packages. The system also prompts users to input ...

HHCL unveils pounds 8m Egg launch for Prudential

09 Oct 1998 | by HARRIET GREEN

Prudential, Britain s largest insurer, is backing the launch of its direct banking arm, Egg...Prudential, Britain s largest insurer, is backing the launch of its direct banking arm, Egg, with an pounds 8 million multi-media campaign through HHCL s two other businesses, Scottish Amicable and Prudential. Initially, it will offer mortgages, a savings account and personal loans. The campaign ...

MARKETING FOCUS: Direct action - Exclusive research shows over pounds 7bn spent on DM in 1997. But, as Ken Gofton warns, the strain of rapid growth is beginning to show

08 Oct 1998 | by KEN GOFTON

thing growing. Mrs Jones responds to a TV ad by calling an insurance company s 0800 number ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

08 Oct 1998 | by DAVID MURPHY

/drinks - Best financial services/insurance - Best motor - Best travel/leisure - Best retail ...

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