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A crack squad from McKinsey roving the corridors, a rumoured takeover bid from the Halifax and a total review of marketing strategy - it s been all go for BUPA s new marketing team over the past few months.
Ford has climbed on to the own-branded insurance bandwagon this week with the launch of FordInsure, in partnership with Norwich Union, at this week s British International Motor Show.
GE Capital Travel Insurance Services has appointed its first retained PR agency, specialist travel PR firm Brighter PR, to help build awareness of its products within the travel industry.
In searching for newspaper cuttings on Royal London Insurance, it quickly becomes clear why the company has appointed its first head of corporate communications. For a mutual insurance company with 137 years of history, there isn t much coverage to be found.
The first ad in an pounds 8 million launch campaign for Boots health and travel insurance will break this week on national television and signals a radical change in tone across all Boots advertising.
RAC Insurance is running a fully integrated campaign in two test areas which could lead to the insurance firm s first national door drop.
- Saatchi 20m creative advertising account.
- Saatchi 20m creative advertising account.
Orion Insurance, part of the Guardian Royal Exchange Group, launches a poster campaign this week publicising its unusual positioning in the insurance market. The firm specialises in insuring high-risk cases that other insurers would turn down, including custom-built cars, drivers who have had more than...
Boots is to trawl its 6.5 million-strong database of Advantage Card holders to market its new health and travel insurance products.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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