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Eagle Star axes staff after Zurich merger

of its merger with Swiss insurance giant Zurich Insurance is felt....Over half of Eagle Star s 50-strong marketing department are to lose their jobs as the impact of its merger with Swiss insurance giant Zurich Insurance is felt. The loss of 30 jobs follows ... to its personal direct, personal intermediary, commercial, municipal, travel and marine insurance ...

Pru picks WWAV for pooled pounds 23m direct mail task

of the UK s largest - for insurance services, banking, pensions and mortgage products....Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one of the UK s largest - for insurance services, banking, pensions and mortgage products. The UK s largest insurer, which has faced controversy over pensions mis-selling, stirred the financial ...

stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a

insurance? The first evidence of change happened in April with the resignation of chief executive ... further into the nursing-home business and concentrate less on its traditional health-insurance core ... and travel insurance. Gooding also set about establishing a network of top marketers, all ...

TELEMARKETING: Cracking the codes - Use an 0800 number and consumers will expect top service. Kate Barry looks at recent research on special-rate numbers

for insurance quotes or catalogue requests rather than 0800. Mike Hayward, direct marketing manager ... insurance quotes during the day. They live in dual-income households, or are in family life stages where ...

MARKETING FOCUS: Failing the euro test - UK marketers know that it’s coming and will have a dramatic effect. But are they prepared for the euro? Laura Mazur finds out

of the Association of British Insurers (ABI), which includes sitting on one of the working parties of the Treasury ...

BUPA axes O&M for direct focus

Private health insurance company BUPA has split with Ogilvy & Mather after six years, saying...Private health insurance company BUPA has split with Ogilvy s recently expanded marketing team ... direct and product-led initiatives. Instead of employing a full-service agency, the health insurer ... rethink comes three months after a sweeping restructure at the health insurer, which saw the creation ...

Stop Press

director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier...Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier this year. Rhodes will report to Peter Owen, who has also been promoted to the new role of group ...

BUPA hires chief for brand tasks

BUPA, the UK s largest private medical insurer, has appointed Pontin s former sales and marketing...BUPA, the UK s largest private medical insurer, has appointed Pontin s former sales and marketing director, Simon Sheard, to the newly created role of brand director as part of the company ... its increased emphasis on marketing activity. Although BUPA is the private health insurance ...

PPP Healthcare links with pharmacy chain

Healthcare s travel insurance in its stores. If successful, the chain will consider offering other PPP Healthcare products, such as health and medical insurance. The deal comes eight months after Boots began selling off-the-shelf travel insurance policies. In addition, Lloyds Pharmacy is offering ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

Assurance is fairly typical of many insurance companies. It sells through a sales force that has had ... if they would trust the state with their pension above an insurance company, 34% of the public said yes and 44 ... .36 6.23 Source: The Association of British Insurers ...

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