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DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile

The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical...The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical Sickness Society, will begin a major branding exercise for the first time next year, following its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ...

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director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier...Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier this year. Rhodes will report to Peter Owen, who has also been promoted to the new role of group ...

PROFILE: Michael Prideaux, British American Tobacco - Living with controversy. Michael Prideaux aims to make the course of BAT’s recent demerger run smooth

off financial brands like Eagle Star and Allied Dunbar (which have been merged with Zurich Insurance ... of the corporation that took precedence, with issues such as the insurance dimension to home repossessions ...

CAMPAIGN DIRECT: Businesses woo academic world in hope of future rewards. The student brigade offers a vital revenue stream that many companies now tap into, Eleanor Trickett says

they consulted for ethical reasons. Endsleigh Insurance Services is probably the brand most closely ... that traditional insurance companies seemed unwilling to protect the belongings of long-haired, dope smokers who ... insurance, Endsleigh offers protection for backpackers and people buying their first car. Both ...

AGENDA: Boots focus helps revive optimism - Boots is concentrating its efforts on its core strengths in health and beauty. It is also planning to put the space in its range of stores to better use. Sue Beenstock looks at the growing confidence of the high

the chain move into health and travel insurance with five off-the-shelf policies, through Royal and Sun ...

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Insurance and Thames Water. The Meat and Livestock Commission, whose new campaign for lamb through ...

REVIEW: Marketing and advertising news in this week’s press

insurance giant, AXA, in a deal worth just over pounds 20 million. The four-year agreement follows ...

MARKETING MIX: Boots wants to be like Prudential

, it has sneaked back onto our TV screens as Boots New health and travel insurance ...

PRIVATE VIEW

: National terrestrial and satellite TV Boots Project: Health and travel insurance Client ...

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in September. JWT beat DMB s fifth largest bank, has launched its own direct motor insurance this week. A ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.