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DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile

The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical...The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical Sickness Society, will begin a major branding exercise for the first time next year, following its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ...

FOCUS: THE SOUTH - A broad attitude to local issues/Towns in the Home Counties are having to balance increasing business and the benefits it brings, with maintaining local character. Stephanie France reports

CARING ATTITUDE Pearl, one of the UK s leading pensions, insurance and savings companies ...

LIVE ISSUE/BUPA: Bupa seeks personal touch from smaller agency - The medical insurer aims to adopt

appears as much a reaction to pressures within the healthcare insurance market...appears as much a reaction to pressures within the healthcare insurance market ... player in private medical insurance with a market share of about 39 per cent, but its lead over the number two private medical insurer, PPP, is narrowing. Since PPP was acquired by Guardian Royal ...

PR firms would do well to educate the public about the reality of risk

American insurance company statistics on life expectancy, causes of death and risk by Bernard L Cohen ...

stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a

insurance? The first evidence of change happened in April with the resignation of chief executive ... further into the nursing-home business and concentrate less on its traditional health-insurance core ... and travel insurance. Gooding also set about establishing a network of top marketers, all ...

MARKETING FOCUS: Failing the euro test - UK marketers know that it’s coming and will have a dramatic effect. But are they prepared for the euro? Laura Mazur finds out

of the Association of British Insurers (ABI), which includes sitting on one of the working parties of the Treasury ...

Bupa starts search for agency after O&M split

insurer has drawn up a shortlist of agencies for its pounds 4.7 million above-the-line business ...

BUPA axes O&M for direct focus

Private health insurance company BUPA has split with Ogilvy & Mather after six years, saying...Private health insurance company BUPA has split with Ogilvy s recently expanded marketing team ... direct and product-led initiatives. Instead of employing a full-service agency, the health insurer ... rethink comes three months after a sweeping restructure at the health insurer, which saw the creation ...

Stop Press

director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier...Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier this year. Rhodes will report to Peter Owen, who has also been promoted to the new role of group ...

BUPA hires chief for brand tasks

BUPA, the UK s largest private medical insurer, has appointed Pontin s former sales and marketing...BUPA, the UK s largest private medical insurer, has appointed Pontin s former sales and marketing director, Simon Sheard, to the newly created role of brand director as part of the company ... its increased emphasis on marketing activity. Although BUPA is the private health insurance ...

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