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TELEMARKETING: Cracking the codes - Use an 0800 number and consumers will expect top service. Kate Barry looks at recent research on special-rate numbers

for insurance quotes or catalogue requests rather than 0800. Mike Hayward, direct marketing manager ... insurance quotes during the day. They live in dual-income households, or are in family life stages where ...

Stop Press

director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier...Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier this year. Rhodes will report to Peter Owen, who has also been promoted to the new role of group ...

REVIEW: Marketing and advertising news in the week’s press

marketing director, replaces Duncan Hopper as the director of general insurance, while Hopper takes over ...

POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports

, colours, optional extras, insurance and finance packages. The system also prompts users to input ...

STOP PRESS

creative work. RAC Insurance Direct, part of Guardian Royal Exchange, is offering RAC customers personal loans of over pounds 10,000, and is planning to offer travel insurance. It currently offers its customers household and motor insurance. A spokesman at the company said: We are always looking ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

/drinks - Best financial services/insurance - Best motor - Best travel/leisure - Best retail ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

this famously consumer-friendly brand. A single-minded proposition, life insurance made easy , turned into a ...

CORPORATE HOSPITALITY: Hosts with the most - Entertaining business contacts can be an expensive affair, but how can you measure the returns? Gill Upton writes

-off from which is the corporate hospitality it affords. Cornhill Insurance, for example ... it was insuring 3% of the population. In 1998 Prudential is the best-known insurer, but Cornhill is in third place, despite the fact it is not the third biggest insurer. We get awareness well above our ...

REVIEW: Marketing and advertising news in theh week’s press

for health and long-term care insurance, cash plans and occupational health. Formerly the customer ...

REVIEW: Marketing and advertising news in this week’s press

insurance giant, AXA, in a deal worth just over pounds 20 million. The four-year agreement follows ...

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