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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

Gas Services, the maintenance and insurance arm. Tequila Payne Stracey has East Midlands ...

Stop Press

director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier...Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier this year. Rhodes will report to Peter Owen, who has also been promoted to the new role of group ...

POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports

, colours, optional extras, insurance and finance packages. The system also prompts users to input ...

STOP PRESS

creative work. RAC Insurance Direct, part of Guardian Royal Exchange, is offering RAC customers personal loans of over pounds 10,000, and is planning to offer travel insurance. It currently offers its customers household and motor insurance. A spokesman at the company said: We are always looking ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

/drinks - Best financial services/insurance - Best motor - Best travel/leisure - Best retail ...

AGENDA: Utility tie-ins signal market battle - The imminent opening up of the market is prompting new utility companies to forge deals to win custom from the old monopolies. Robert Gray reports

retailers, insurance companies, clubs or even their employers. But however the future pans out ...

REVIEW: Marketing and advertising news in this week’s press

insurance giant, AXA, in a deal worth just over pounds 20 million. The four-year agreement follows ...

Saga recruits for financial push

include insurance, investments, healthcare and household utilities, such as Saga Gas. The company ...

AGENDA: New outlets for Microsoft - As traditional shopping habits are transformed, retailers are diversifying to attract and retain their customers. Ken Gofton reports on the logic behind the planned Microsoft and Marks & Spencer link-up

for books within five years. - Boots - currently promoting a range of insurance products on TV. ...

REVIEW: Marketing and advertising news in the week’s press

Andrew Inwood from the Australian insurance company, AMP, a 50 per cent stake holder, to take the post ... , will be responsible for marketing the PEP, pension and life insurance business. - Marketing Week HHCL ...

 

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