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STOP PRESS: United Friendly appoints Communique PR

its consumer profile across its range of pensions, life and general insurance products....Financial services firm United Friendly has hired Manchester-based agency Communique PR to build its consumer profile across its range of pensions, life and general insurance products. ...

GCI Group buys affiliate Focus Communications

GCI Group has acquired its long-standing affiliate, financial PR firm Focus Communications, in a deal valued at pounds 5 million. Focus employs 25 people and has a fee income of pounds 2 million. Clients include building society turned bank Alliance and Leicester, insurance company ...

CAMPAIGN DIRECT: Businesses woo academic world in hope of future rewards. The student brigade offers a vital revenue stream that many companies now tap into, Eleanor Trickett says

they consulted for ethical reasons. Endsleigh Insurance Services is probably the brand most closely ... that traditional insurance companies seemed unwilling to protect the belongings of long-haired, dope smokers who ... insurance, Endsleigh offers protection for backpackers and people buying their first car. Both ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

this famously consumer-friendly brand. A single-minded proposition, life insurance made easy , turned into a ...

FOCUS: CORPORATE IDENTITY - Creating the soul behind the face/Like a stick of rock, corporate identity should run clearly throughout an organisation and should genuinely reflect the quality of the service provided

second market adaptation involved Williams client, the insurer Eagle Star. The company is undergoing a ...

BBH’s below-the-line shop moved in-house

Insurance. If it proves its worth the unit s services will be offered to other clients. Kershaw ...

AGENDA: Boots focus helps revive optimism - Boots is concentrating its efforts on its core strengths in health and beauty. It is also planning to put the space in its range of stores to better use. Sue Beenstock looks at the growing confidence of the high

the chain move into health and travel insurance with five off-the-shelf policies, through Royal and Sun ...

MARKETING FOCUS: Why is marketing not measuring - How many companies are able to calculate the effectiveness of their marketing? Not enough according to Tim Ambler

this number now to book. Hurry offer ends 28.02.98 . Extending the bank brand from currency and insurance ...

Eastern Group picks King for corporate PR

Eastern from insurance firm Pearl Assurance, where she has been director of communications for two ...

CGU launch task goes to Publicis

Commercial General Union (CGU), the new insurance brand formed by the merger of Commercial Union...Commercial General Union (CGU), the new insurance brand formed by the merger of Commercial Union and General Accident, has appointed Publicis to work on its launch advertising campaign. However, the company will review its agency arrangements once the campaign is over. Publicis, the incumbent ...

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