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RELATIONSHIP MARKETING AWARDS 1999: The Broadsystem financial, insurance & professional services

WINNER Client The Wrigley Company Agency TBP Eurobrand HIGHLY COMMENDED Client Ernst Young Agency In-house HIGHLY COMMENDED Client Ernst Young Agency DMB Financial and Springboard Design

Briefs

. TV, print and radio ads will follow. Skandia Life, the insurance firm, is to continue ...

MARKETING MIX: That was the week that was

and General launches the first computerised travel insurance sales facility in the UK. 5 years ago ...

200 for 2000: Top 20 Field marketing agencies - Growing business of field marketing - Field marketing may be a small sector but despite moves toward a greater reliance on technology, face-to-face contact is becoming a sought-after technique

is that they should take on calls for rival insurance companies in the next phase. The future is in face ...

DIRECT MARKETING: Financial mailing: gold or garbage? - Financial services marketers judge their sector’s mail to be poor

, travel insurance, credit cards, loyalty schemes, home and motor insurance, financial advice ... in the insurance market, says Beth Warrender, head of advertising market, Royal Mail. If it can ... impressive and I wouldn t even open them, says Direct Line Insurance s direct marketing executive, Clara ...

Tesco insurance to go on offer in shopping aisles

Tesco is to sell insurance in the aisles as part of a drive to increase the profile of its...Tesco is to sell insurance in the aisles as part of a drive to increase the profile of its personal finance products. The supermarket, which recently began placing pet insurance advertising ... would sell travel insurance by the sunscreen products during summer and was looking at the best places ...

DIRECT BRIEFS

Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer...Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer marketing and business-to-business activity for its personal insurance division. Frontline will work on targeting consumers and high street insurance brokers. Zurich is strengthening its marketing activity ...

FIELD MARKETING: Home callers get new perspective - Doorstep marketing is changing its methods and its image. James Curtis reports on developments

. Added to this is more doorstep selling from insurance companies, charities and IT brands. In all ...

AXA reviews media as TBWA and Rapier land creative briefs

The insurance and financial services giant, AXA, has kicked off a pounds 10 million review of its...The insurance and financial services giant, AXA, has kicked off a pounds 10 million review of its media after centralising its creative and direct marketing accounts into TBWA GGT Simons Palmer and Rapier respectively. The moves are part of a full-scale review of AXA s marketing suppliers ...

XS Health seeks youth niche for insurance brand

The first medical insurance brand to be developed for the youth market launches this week through...The first medical insurance brand to be developed for the youth market launches this week through Western Provident Association (WPA). The brand, XS Health, will offer insurance at vastly ... private medical insurance (PMI) market. The XS brand will be launched through the national press ...

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