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RELATIONSHIP MARKETING AWARDS 1999: The Broadsystem financial, insurance & professional services

02 Dec 1999

WINNER Client The Wrigley Company Agency TBP Eurobrand HIGHLY COMMENDED Client Ernst Young Agency In-house HIGHLY COMMENDED Client Ernst Young Agency DMB Financial and Springboard Design

OPINION: Marketing Society - Once a teenager, now affluent and best not ignored

02 Dec 1999

consideration. They belong to the local leisure centre, have private health insurance and take up their full ...

Stop Press

02 Dec 1999 | by ANNE-MARIE CRAWFORD

- the Broadsystem Financial, Insurance and Professional Services Award and Best Integrated Services. A full ...

Briefs

02 Dec 1999 | by DANNY ROGERS

. TV, print and radio ads will follow. Skandia Life, the insurance firm, is to continue ...

MARKETING MIX: That was the week that was

25 Nov 1999 | by CONOR DIGNAM

and General launches the first computerised travel insurance sales facility in the UK. 5 years ago ...

200 for 2000: Top 20 Field marketing agencies - Growing business of field marketing - Field marketing may be a small sector but despite moves toward a greater reliance on technology, face-to-face contact is becoming a sought-after technique

25 Nov 1999 | by KEN GOFTON

is that they should take on calls for rival insurance companies in the next phase. The future is in face ...

DIRECT MARKETING: Financial mailing: gold or garbage? - Financial services marketers judge their sector’s mail to be poor

18 Nov 1999 | by JANE BAINBRIDGE

, travel insurance, credit cards, loyalty schemes, home and motor insurance, financial advice ... in the insurance market, says Beth Warrender, head of advertising market, Royal Mail. If it can ... impressive and I wouldn t even open them, says Direct Line Insurance s direct marketing executive, Clara ...

RADIOWATCH: It’s boom time for radio advertising - Advertisers are focusing on radio, making it a fast growing medium

11 Nov 1999 | by HARRIET MARSH

to radio. Direct Line Insurance Direct Line principally used radio in 1999 to promote ... Insurance and Rescue s media budget is spent on TV, and radio is very much a secondary medium ... Mortimer Whittaker Insurance O Sullivan/MediaCom TMB 52 30 July-1 Aug 99 10 TV ...

RADIO: Radio is catching TV in ad creativity - Radio advertising is set to grow even further as ads are tailored to their medium, says Andy Fry

11 Nov 1999 | by ANDY FRY

Direct Insurance, Lucozade, Sanatogen and Surf. For some major advertisers, there was a dramatic ...

Tesco insurance to go on offer in shopping aisles

04 Nov 1999 | by BEN ROSIER

Tesco is to sell insurance in the aisles as part of a drive to increase the profile of its...Tesco is to sell insurance in the aisles as part of a drive to increase the profile of its personal finance products. The supermarket, which recently began placing pet insurance advertising ... would sell travel insurance by the sunscreen products during summer and was looking at the best places ...

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