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Saatchis picks up Pet’s Pyjamas pan-European task

Well-dressed pets could become commonplace following Saatchi s appointment to the pounds 15 million Pet s Pyjamas account. Pet s Pyjamas is Europe s first home-shopping company for animal lovers, offering items from clothes, food and accessories to insurance. The agency has been ...

Matalan sounds out agencies for TV campaign

Value clothing group Matalan is in talks with leading London ad agencies about a TV campaign to increase awareness of its brand. The group plans to become the UK s second-biggest clothing retailer, behind Marks to expand into financial services, such as loans and insurance for cars and pets ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH FRED FIELDS

-functional and user-friendly. Insurance and finance information is all here along with masses of relevant ...

CAREERS: Movers

marketing manager at GAN and Lombard Insurance Groups. Prior to this he was marketing manager for Lombard Insurance Group. Will Herschel-Shorland has been promoted to general manager of the advertising ...

Stop Press

of direct marketing at Orange. Insurance company Cornhill has still to decide whether to withdraw ...

Briefs

monitored by Sportscan, the finance/insurance industry has the greatest number of deals, with 166 ...

CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN - French Connection Buy Mail

THE BUYER Eleanor Trickett So far in this series, the editor of Campaign Direct , Eleanor Trickett, has tested bank accounts, cars, insurance quotes and all manner of grotty things. This month, she decides it s time for some fun, and goes shopping. Flicking through The Independent one ...

Campaign Report on Creative DM: The media factor - The best DM exploits the medium. Five leading creatives pick their favourites

the attitude of the brand. Kershaw also admires Virgin Direct s life insurance mailing by BBH Unlimited, formerly Limbo, for livening up the insurance market. The mailing uses simple and bold colour ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.