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RELATIONSHIP MARKETING AWARDS 1999: The Broadsystem financial, insurance & professional services

WINNER Client The Wrigley Company Agency TBP Eurobrand HIGHLY COMMENDED Client Ernst Young Agency In-house HIGHLY COMMENDED Client Ernst Young Agency DMB Financial and Springboard Design

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- the Broadsystem Financial, Insurance and Professional Services Award and Best Integrated Services. A full ...

WHAT’S HOT AND WHAT’S NOT: Craft skills are now firmly at the heart of the ad making process. Jane Austin and Gavin Boyter talk to some leading edge practitioners about the good, bad and over-used

, You know the dinosaurs in Jurassic Park? Well, we want that to sell insurance. Sometimes it s like ...

MARKETING MIX: That was the week that was

and General launches the first computerised travel insurance sales facility in the UK. 5 years ago ...

Emap Business eyes new-media

. The sell-off includes the six Emap Finance insurance titles and Fishing News and Airtrade. The combined portfolio has duplications in certain markets, such as Insurance Age and Insurance Day, casting ... titles with their own sales teams. Asked whether ads in the insurance titles would be sold as a ...

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behaved professionally throughout. Tesco is launching a low-cost pet insurance plan to be distributed through its stores. Brochures for the insurance will be placed in Tesco s aisles next to its ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH FRED FIELDS

-functional and user-friendly. Insurance and finance information is all here along with masses of relevant ...

MARKETING MIX: That was the week that was

shortfall on the previous year, largely due to the price war with rival newspapers; car insurance company Direct Line launches its first advertising, promoting its move into the home-insurance market ...

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of direct marketing at Orange. Insurance company Cornhill has still to decide whether to withdraw ...

Briefs

monitored by Sportscan, the finance/insurance industry has the greatest number of deals, with 166 ...

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