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02 Dec 1999 | by DANNY ROGERS
. TV, print and radio ads will follow. Skandia Life, the insurance firm, is to continue ...
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Sun Life sheds lobbying chief and reviews APCO
10 Dec 1999 | by JULIETTE GARSIDE
Sun Life and Provincial Holdings, the UK umbrella group for French insurance giant AXA, has made...Sun Life and Provincial Holdings, the UK umbrella group for French insurance giant AXA, has made ... s third largest general insurer, second largest health insurer and top four life insurer. As a ... not announced his next move. Sun Life retained APCO as its lobbying agency when it bought insurer ...
DIRECT MARKETING: Financial mailing: gold or garbage? - Financial services marketers judge their sector’s mail to be poor
18 Nov 1999 | by JANE BAINBRIDGE
, travel insurance, credit cards, loyalty schemes, home and motor insurance, financial advice ... in the insurance market, says Beth Warrender, head of advertising market, Royal Mail. If it can ... impressive and I wouldn t even open them, says Direct Line Insurance s direct marketing executive, Clara ...
RADIOWATCH: It’s boom time for radio advertising - Advertisers are focusing on radio, making it a fast growing medium
11 Nov 1999 | by HARRIET MARSH
to radio. Direct Line Insurance Direct Line principally used radio in 1999 to promote ... Insurance and Rescue s media budget is spent on TV, and radio is very much a secondary medium ... Mortimer Whittaker Insurance O Sullivan/MediaCom TMB 52 30 July-1 Aug 99 10 TV ...
DIRECT BRIEFS
28 Oct 1999
Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer...Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer marketing and business-to-business activity for its personal insurance division. Frontline will work on targeting consumers and high street insurance brokers. Zurich is strengthening its marketing activity ...
ADWATCH: Success for BUPA with a new ordinary image from WCRS - With a new agency and a change of tack, BUPA has launched a new image. Paul Whitfield reports
21 Oct 1999 | by PAUL WHITFIELD
his radio station start to talk about health insurance. Once more, the world slows ... insurer, which had become concerned that it was associated with an elitist image. The ads ...
Stop Press
21 Oct 1999 | by PAUL WHITFIELD
behaved professionally throughout. Tesco is launching a low-cost pet insurance plan to be distributed through its stores. Brochures for the insurance will be placed in Tesco s aisles next to its ...
FIELD MARKETING: Home callers get new perspective - Doorstep marketing is changing its methods and its image. James Curtis reports on developments
14 Oct 1999 | by JAMES CURTIS
. Added to this is more doorstep selling from insurance companies, charities and IT brands. In all ...
BUPA appoints MediaVest for pounds 6m media role
21 Sep 1999 | by STEVE BELL
private medical insurer, to being seen as a supplier of all forms of private healthcare services ...
FOCUS: CRISIS MANAGEMENT - Eat, drink, be wary of food hysteria/Health scares are an occupational hazard of the food and drink industry and PROs must be ready to deal immediately with any sudden outbreaks of public fear, says Nick Purdom
17 Sep 1999 | by NICK PURDOM
and the Association of Risk Managers showed that risk managers were most concerned about the lack of insurance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
