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Briefs

02 Dec 1999 | by DANNY ROGERS

. TV, print and radio ads will follow. Skandia Life, the insurance firm, is to continue ...

MEDIA: FOR THE RECORD

12 Nov 1999 | by ALASDAIR REID

to its portfolio, include Insurance Age, Fishing News and Containerisation International ...

RADIOWATCH: It’s boom time for radio advertising - Advertisers are focusing on radio, making it a fast growing medium

11 Nov 1999 | by HARRIET MARSH

to radio. Direct Line Insurance Direct Line principally used radio in 1999 to promote ... Insurance and Rescue s media budget is spent on TV, and radio is very much a secondary medium ... Mortimer Whittaker Insurance O Sullivan/MediaCom TMB 52 30 July-1 Aug 99 10 TV ...

Tesco insurance to go on offer in shopping aisles

04 Nov 1999 | by BEN ROSIER

Tesco is to sell insurance in the aisles as part of a drive to increase the profile of its...Tesco is to sell insurance in the aisles as part of a drive to increase the profile of its personal finance products. The supermarket, which recently began placing pet insurance advertising ... would sell travel insurance by the sunscreen products during summer and was looking at the best places ...

Matalan sounds out agencies for TV campaign

04 Nov 1999 | by ALEXANDRA JARDINE

Value clothing group Matalan is in talks with leading London ad agencies about a TV campaign to increase awareness of its brand. The group plans to become the UK s second-biggest clothing retailer, behind Marks to expand into financial services, such as loans and insurance for cars and pets ...

DIRECT BRIEFS

28 Oct 1999

Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer...Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer marketing and business-to-business activity for its personal insurance division. Frontline will work on targeting consumers and high street insurance brokers. Zurich is strengthening its marketing activity ...

Stop Press

21 Oct 1999 | by PAUL WHITFIELD

behaved professionally throughout. Tesco is launching a low-cost pet insurance plan to be distributed through its stores. Brochures for the insurance will be placed in Tesco s aisles next to its ...

FIELD MARKETING: Home callers get new perspective - Doorstep marketing is changing its methods and its image. James Curtis reports on developments

14 Oct 1999 | by JAMES CURTIS

. Added to this is more doorstep selling from insurance companies, charities and IT brands. In all ...

Traditional retailers face their high noon: Retailers based on the high street need to draw up battle plans now if they hope to survive the digital revolution

16 Sep 1999 | by ALEXANDRA JARDINE

/renew breakdown service 14% Take out insurance 12% Buy a computer 9 ...

Asda to offer own-brand insurance

26 Aug 1999 | by ALEXANDRA JARDINE

Asda is to launch a branded travel insurance service in its first venture into own-label financial...Asda is to launch a branded travel insurance service in its first venture into own-label financial services. From today (Wednesday), the supermarket will offer four Asda for Travel ... opportunity is to offer further insurance packages. We will see how it goes. Asda s annual multi ...

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