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Telegraph rejuvenates database

29 Nov 1999 | by JONAH BLOOM

and insurance. The list comprises Daily Telegraph readers and readers of other titles such as The Times ...

MARKETING MIX: That was the week that was

25 Nov 1999 | by CONOR DIGNAM

and General launches the first computerised travel insurance sales facility in the UK. 5 years ago ...

RADIOWATCH: It’s boom time for radio advertising - Advertisers are focusing on radio, making it a fast growing medium

11 Nov 1999 | by HARRIET MARSH

to radio. Direct Line Insurance Direct Line principally used radio in 1999 to promote ... Insurance and Rescue s media budget is spent on TV, and radio is very much a secondary medium ... Mortimer Whittaker Insurance O Sullivan/MediaCom TMB 52 30 July-1 Aug 99 10 TV ...

DIRECT BRIEFS

28 Oct 1999

Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer...Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer marketing and business-to-business activity for its personal insurance division. Frontline will work on targeting consumers and high street insurance brokers. Zurich is strengthening its marketing activity ...

Stop Press

21 Oct 1999 | by PAUL WHITFIELD

behaved professionally throughout. Tesco is launching a low-cost pet insurance plan to be distributed through its stores. Brochures for the insurance will be placed in Tesco s aisles next to its ...

FIELD MARKETING: Home callers get new perspective - Doorstep marketing is changing its methods and its image. James Curtis reports on developments

14 Oct 1999 | by JAMES CURTIS

. Added to this is more doorstep selling from insurance companies, charities and IT brands. In all ...

OPINION: Marketing Society - Technology and services do not always connect

23 Sep 1999 | by GORDON MEDCALF

Big lorry, small stone. Zi-i-ip crack, windscreen gone. Call the insurance broker, who answers...Big lorry, small stone. Zi-i-ip crack, windscreen gone. Call the insurance broker, who answers at once. Thank you for calling. If you have a touch-tone telephone, please press one for all ... in every detail. This morning I mentally sacked the broker and rang the insurers direct, who ...

CAREERS: Movers

09 Sep 1999

as affinity account manager. She was previously at insurance company Cornhill Direct. She is also ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Home call activity is on the increase - The door-to-door technique has been successfully revitalised by professional, disciplined agents

02 Sep 1999 | by ANDY FRY

it was outsourcing the door-to-door collection of insurance premiums. As far as Fleet Street was concerned...it was outsourcing the door-to-door collection of insurance premiums. As far as Fleet Street was concerned ... insurance firms with similar industrial divisions to join us. Why will they do that? Because ... non-insurance products, such as utilities, telecoms, cable and satellite, and to collect our own ...

MSF union uses brand to sell finance service

26 Aug 1999 | by IAN DARBY

, including life insurance and pensions. Standalone brand, MSF First, will offer the financial packages ...

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