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MARKETING MIX: That was the week that was

and General launches the first computerised travel insurance sales facility in the UK. 5 years ago ...

DIRECT BRIEFS

Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer...Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer marketing and business-to-business activity for its personal insurance division. Frontline will work on targeting consumers and high street insurance brokers. Zurich is strengthening its marketing activity ...

Stop Press

behaved professionally throughout. Tesco is launching a low-cost pet insurance plan to be distributed through its stores. Brochures for the insurance will be placed in Tesco s aisles next to its ...

FIELD MARKETING: Home callers get new perspective - Doorstep marketing is changing its methods and its image. James Curtis reports on developments

. Added to this is more doorstep selling from insurance companies, charities and IT brands. In all ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Egg is hatching plans for an online ad campaign to drag the bank into profit

, Egg. But the insurance giant cracked the market using more traditional media....Prudential is preparing a major online ad campaign for its one-year-old direct banking service, Egg. But the insurance giant cracked the market using more traditional media. The Egg service, which promises individually tailored financial services, launched on 11 October last year using ...

CAREERS: Movers

as affinity account manager. She was previously at insurance company Cornhill Direct. She is also ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Home call activity is on the increase - The door-to-door technique has been successfully revitalised by professional, disciplined agents

it was outsourcing the door-to-door collection of insurance premiums. As far as Fleet Street was concerned...it was outsourcing the door-to-door collection of insurance premiums. As far as Fleet Street was concerned ... insurance firms with similar industrial divisions to join us. Why will they do that? Because ... non-insurance products, such as utilities, telecoms, cable and satellite, and to collect our own ...

NEW MEDIA: Briefs

be insured online with Heath s Insurance Services. The site is designed by the Old Hat Design Company ...

Centrica plans to leave AA brand strategy untouched

brand British Gas, while its Goldfish credit card brand has expanded into insurance and consumer ...

MEDIA: Briefs

, is to be called Under the Posts and is hosted by Mike Stevenson. AA Insurance, the car and home specialist ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.