OPINION: QUELCH ON ... CONSUMER LOYALTY
17 Dec 1999 | by JOHN QUELCH, Dean of London Business Sc
, is today s insurance policy. Higher discretionary income permits unprecedented choices. Does ...
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Saga has appointed Doner Cardwell Hawkins to handle two projects across its holidays and insurance...Saga has appointed Doner Cardwell Hawkins to handle two projects across its holidays and insurance business. It is unclear how the appointment affects the incumbent, Ogilvy & Mather, which was appointed to the Saga Holidays business after a five-way pitch in June last year. The account ...
, is today s insurance policy. Higher discretionary income permits unprecedented choices. Does ...
, insurance and credit cards. ...
services company 10 Group. 10 Media, whose clients include Chubb Insurance, Barratt Homes and Deloitte ...
Sun Life and Provincial Holdings, the UK umbrella group for French insurance giant AXA, has made...Sun Life and Provincial Holdings, the UK umbrella group for French insurance giant AXA, has made ... s third largest general insurer, second largest health insurer and top four life insurer. As a ... not announced his next move. Sun Life retained APCO as its lobbying agency when it bought insurer ...
Direct Line, the biggest motor insurer in the UK, has appointed Fodor Wyllie Associates...Direct Line, the biggest motor insurer in the UK, has appointed Fodor Wyllie Associates ... , involving a mainstream consumer campaign focusing on how quickly insurance can be purchased on ... Line s on-line quote and buy service for its motor, rescue and home insurance products, the site has ...
Well-dressed pets could become commonplace following Saatchi s appointment to the pounds 15 million Pet s Pyjamas account. Pet s Pyjamas is Europe s first home-shopping company for animal lovers, offering items from clothes, food and accessories to insurance. The agency has been ...
. Perhaps he developed this facility in Australia, where he spent a year as an insurance clerk after ...
Zurich Personal Insurance, a division of Zurich Financial Services, has appointed Citigate Dewe...Zurich Personal Insurance, a division of Zurich Financial Services, has appointed Citigate Dewe ... with private car and home insurance through brokers, has over a million customers nationwide. As part ... and Zurich Life. Zurich Personal Insurance had an annual turnover of pounds 350 million last year. ...
, The Miller Insurance Group and online car retailer OneSwoop.Com. We will focus on industries ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.