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CAREERS: Movers

Insurance. He was formerly assistant marketing officer in the financial services division....Matthew Boseley has been promoted to the role of marketing internet co-ordinator at Ecclesiastical Insurance. He was formerly assistant marketing officer in the financial services division. ...

TELEMARKETING: The successful sale is a phone call away - Outbound callers need to capture their customers' interest to make a sale. Robert McLuhan reports

on behalf of an insurance company that uses telemarketing as its sole marketing channel, posing a special ... with life insurance requires a more sober mood. - Choice of words remains a key part of the outbound ...

ADWATCH STARS OF 2000:

ago to better define the company's home and motor insurance products. Some mentions, however, were ... Blocks' ads for its core motor insurance business. On a budget of pounds 10m, the ads were on-air almost ... , incorporating the jingle and the famous red phone. MWO also created two ads for Direct Line's home insurance ...

REVIEW: Marketing and advertising news in the week's press

as the insurance brand attempts to increase its profile and align its branding across the Continent. - General...Duckworth Finn Grubb Waters has won the pounds 10 million pan-European account for Prudential as the insurance brand attempts to increase its profile and align its branding across the Continent. - General release. ...

HOTLINE

McCann-Erickson Manchester has won the pounds 3.5 million account for AMP Insurance after a...McCann-Erickson Manchester has won the pounds 3.5 million account for AMP Insurance after a competitive pitch. The company is believed to be planning the launch of an online insurance service for next year. Separately, the agency has also picked up the pounds 1.6 million account for BASF cassette tapes. ...

DIRECT BRIEFS

-the-line business targeting independent financial advisers. The agency has also won a place on insurance firm Old...CCHM is understood to have picked up the brief to handle Scottish Equitable s below-the-line business targeting independent financial advisers. The agency has also won a place on insurance firm Old Mutual s roster to develop a range of direct marketing initiatives. ...

NEW MEDIA: Briefs

Zurich Financial Services, the world s third-largest insurer, has appointed Fi System Brand New...Zurich Financial Services, the world s third-largest insurer, has appointed Fi System Brand New Media to develop a new business-to-business web site for Zurich Strategic partnerships, which sells financial services to large corporate clients. The site is expected to launch in early 2001 and will include ...

Sega Dreamcast ads censured by ASA for 'racism'

European countries. Separately, the ASA upheld a complaint by the AA to Direct Line Insurance s press ...

FIELD MARKETING: Pushing samples or brand experience? - Field marketers are combining techniques to reach their audience

and get proper insurance cover for bad weather, equipment failure or cancellation. Source: Eleven ...

AGENCY 2001: Top 30 creative agencies - Dotcoms take the edge off winnings. Dotcom demises dented last year's adspend, forcing agencies to take care

's contribution to national insurance (increased by 2.2% in the recent budget - a significant amount for a ...

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