Primary Direct, the insurance company, has hired Intermarketing and Communications to devise a two...Primary Direct, the insurance company, has hired Intermarketing and Communications to devise a two-part direct marketing campaign. The firm, which has about 250,000 customers, will use DM to build relationships with affinity partners. It will aim its communications at an ABC1 audience. ...
12.9% Retailer/store cards 10.3% Insurance 10 ... 18% Motor and home insurance 10% Life pensions 8 ...
to book a test drive,and insurance companies could help viewers calculate their premiums. Or viewers could ...
somebody else s work. Eagle Star - motor insurance for retired folk. Brilliant! Bound to be boring. Maybe I ... like to reward people who, in our experience, deserve to pay less for their insurance. Well, thank you ... s knee, although I might be interested if I was retired and looking for car insurance ...
.com. In July, we targeted 2000 insurance brokers and 8000 private pilot-licence holders with a mailing about Aeroinsure.com, which is an online aircraft insurance site, says Cockerill. The mailpack included a letter ... to purchasing aircraft insurance. The campaign achieved a response rate of more than 15% within the first week ...
virtual insurance service developed in partnership with management consultancy Cap Gemini Ernst & Young...Red Square, the UK communications agency, has been appointed to promote Consumer Direct, a new virtual insurance service developed in partnership with management consultancy Cap Gemini Ernst & Young and solutions provider Eastgate. The campaign will target marketing directors, insurance managers, chief ...
, to accommodation information. Customers who haven t taken out insurance will also be reminded that low-cost insurance is available through Go. David Magliano, Go s sales and marketing director, said: Go is all ...
Brigham. The mailing promotes a free insurance and 35% discount offer on holidays booked with Airtours ...
.95 Motor/home insurance 136 159 4.92 4.72 Personal loans ...
Pearl Assurance is launching its first integrated advertising campaign, aimed at encouraging customers to contact the firm locally for financial consultation. The insurer will focus its efforts ... protection insurance. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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