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Microsoft is launching Money Central UK, a personal finance channel on its MSN consumer portal, in the same week that motor insurance website Ironsure.com has closed down.
The Automobile Association has launched a pounds 6m television, radio, poster and online campaign to promote its online insurance services, available through its web site. The launch TV ad, created by HHCL & Partners, has entered Adwatch at number six with 66% recall.
Marks & Spencer has picked Poulter Partners to spearhead the extension of its financial services into home and contents insurance.
Abbott Mead Vickers BBDO has been awarded the multimillion pound advertising account of a new e-company that aims to do for internet insurance what Direct Line did for the telephone.
Quoteferret, an internet start-up which claims to sniff out the best insurance quotes for consumers, has taken on Abbott Mead Vickers BBDO to develop a brand strategy and advertising campaign.
- Abbott Mead Vickers BBDO has been awarded the multimillion pound advertising account of a new e-company that aims to do for internet insurance what Direct Line did for the telephone.
- Abbott Mead Vickers BBDO has been awarded the multimillion pound advertising account of a new e-company that aims to do for internet insurance what Direct Line did for the telephone.
Norwich Direct, the direct insurance sales division of Norwich Union, is set for an online assault after agreeing a deal to offer discount car insurance through online auto-dealer, Autobytel.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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