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REVIEW: Marketing and advertising news in the week's press

as the insurance brand attempts to increase its profile and align its branding across the Continent. - General...Duckworth Finn Grubb Waters has won the pounds 10 million pan-European account for Prudential as the insurance brand attempts to increase its profile and align its branding across the Continent. - General release. ...

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McCann-Erickson Manchester has won the pounds 3.5 million account for AMP Insurance after a...McCann-Erickson Manchester has won the pounds 3.5 million account for AMP Insurance after a competitive pitch. The company is believed to be planning the launch of an online insurance service for next year. Separately, the agency has also picked up the pounds 1.6 million account for BASF cassette tapes. ...

Third of UK companies have customer relationship strategy

- A survey of the UKs leading companies shows that just 32% have a Customer Relationship Marketing (CRM) strategy in place. Then research, conducted by the Database Group across the top 400 companies in retail, banking, insurance and utilities, also shows only 21% of companies deal with customers ...

Third of UK companies have customer relationship strategy

- A survey of the UKs leading companies shows that just 32% have a Customer Relationship Marketing (CRM) strategy in place. Then research, conducted by the Database Group across the top 400 companies in retail, banking, insurance and utilities, also shows only 21% of companies deal with customers ...

CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers

of facilities including financial services such as mortgages, insurance and car hire, all from blue...Queercompany.com is a new lifestyle site for the gay community offering a wide variety of facilities including financial services such as mortgages, insurance and car hire, all from blue-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also ...

CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers

of facilities including financial services such as mortgages, insurance and car hire, all from blue...Queercompany.com is a new lifestyle site for the gay community offering a wide variety of facilities including financial services such as mortgages, insurance and car hire, all from blue-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also ...

M&C and MediaVest win pounds 10m business for 'virtual' broker

wide range of motor, home and travel insurance products as well as investment opportunities and life ...

M&C and MediaVest win pounds 10m business for 'virtual' broker

wide range of motor, home and travel insurance products as well as investment opportunities and life ...

CLOSE-UP: LIVE ISSUE/THE GUNN REPORT - The awards rankings that prove creativity sells. This year's report holds few surprises as the US and UK dominate, Emma Hall says

11 10= Delta Lloyd Insurance ''figure skater'' Netherlands 11 12= Nike ''the ...

INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing

& Partners has created, the navigation is beautifully simple and the travel insurance section has the novel 'gift' of a 'calculate your own travel insurance' function. Simple and impressive. Max Factor has ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.