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MARKET SURVEY: RISK MANAGEMENT - Cover options - Risk management can insure against over

through an insurance broker, which will stump up the money for prizes should they exceed a certain ... insurance agency PIMS-SCA, says it can make the difference between a 'so-what?' promotion and one ... the risk of actually having to give the prize away by buying insurance to cover the eventuality ...

HSBC customers - 700,000 without really trying - You don't always have to be first to win. Banking juggernaut HSBC has sat back, taken its time, and then grabbed massive market share. Radha Chadha talks to Richard Kimber, the man who made it happen

on mid-year; certain 'core propositions' relating to cash management, trade services, insurance etc ...

CAREERS: Movers

Insurance. He was formerly assistant marketing officer in the financial services division....Matthew Boseley has been promoted to the role of marketing internet co-ordinator at Ecclesiastical Insurance. He was formerly assistant marketing officer in the financial services division. ...

TELEMARKETING: The successful sale is a phone call away - Outbound callers need to capture their customers' interest to make a sale. Robert McLuhan reports

on behalf of an insurance company that uses telemarketing as its sole marketing channel, posing a special ... with life insurance requires a more sober mood. - Choice of words remains a key part of the outbound ...

ADWATCH STARS OF 2000:

ago to better define the company's home and motor insurance products. Some mentions, however, were ... Blocks' ads for its core motor insurance business. On a budget of pounds 10m, the ads were on-air almost ... , incorporating the jingle and the famous red phone. MWO also created two ads for Direct Line's home insurance ...

MOVERS

sales executive on Planned Savings and advertisement manager on Health Insurance. Matthew MacDonald has...AdLink has recruited three members to its team. Dan King has joined as product manager from Ananova, where he was advertising and sponsorship manager. King has also worked at Emap, where he was display sales executive on Planned Savings and advertisement manager on Health Insurance. Matthew ...

Mason to head direct response at Initiative

-response accounts for Liverpool Victoria Friendly Society - which includes Frizzell insurance - and online broking ...

Lloyds TSB links with Active Digital

Active Digital customers who bank with Lloyds TSB will be able to browse for insurance services and mortgage packages, with the facility to review loan repayments and savings and investment products planned for the first quarter of next year. They are also expected to have access to banking services via their TVs ...

TheStreet ad director Rob Avis takes sales reins at Rivals.net

such as Insurance Age, Health Insurance, International Risk Management and The Journal. Rivals operates sites ...

Recently moved accounts: 13 December 2000

, insurance group account ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.