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INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing

& Partners has created, the navigation is beautifully simple and the travel insurance section has the novel 'gift' of a 'calculate your own travel insurance' function. Simple and impressive. Max Factor has ...

Stop Press

stock market flotation. Halifax has launched an interactive household insurance service ...

CLIENT ROUND-UP

this month. - Marketing Week Insurance giant Axa has appointed Abbey National executive Karen ...

DIRECT: Briefs

for overseeing the Prudential General Insurance operation in FMCG s Direct division, and will also be charged ...

Private View

who is without sin cast the first stone, etc. Let s move on to Allsorted, an insurance plan ...

CLIENT ROUNDUP

. Marketing The French insurance giant Axa is to scrap the PPP Healthcare brand and rename it Axa Healthcare in a bid to take on market leader Bupa. Axa acquired private medical insurance ...

Briefs

. St Luke s animated animals campaign for HSBC is being extended to cover life and health insurance ...

Briefs

will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...

DIRECT: Briefs

. Independent Insurance Group has hired Spirit DPM to build traffic to its new web site, www ...

CLIENT ROUND-UP

director. The units will cover telephone insurance, e-commerce and overseas operations. There will also ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.