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INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing

& Partners has created, the navigation is beautifully simple and the travel insurance section has the novel 'gift' of a 'calculate your own travel insurance' function. Simple and impressive. Max Factor has ...

DIRECT MARKETING: Mailers learn to think creatively - Direct mail is often accused of lacking imagination, but all that’s changing

can be a frustrating process. But when TDA was asked by insurance company Cornhill to produce an insert for life insurance, it was able to demonstrate the rewards of being a novel approach. Two ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

.71 Motor/home insurance 134 134 4.13 4.44 Personal loans ...

Direct: Briefs

marketing specialists. Chris Brooks joins from Pinnacle Insurance, where he was DM manager, and Bryn ...

Briefs

. St Luke s animated animals campaign for HSBC is being extended to cover life and health insurance ...

Day takes on group account director role at Optimedia

.com, the online insurance venture Optimedia picked up two months ago. It is Optimedia s policy that every ...

Briefs

will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...

DIRECT: Briefs

. Independent Insurance Group has hired Spirit DPM to build traffic to its new web site, www ...

CLIENT ROUND-UP

director. The units will cover telephone insurance, e-commerce and overseas operations. There will also ...

CAREERS: Movers

Mark Garratt has joined start-up insurance web site, Inspop.com and is responsible for marketing...Mark Garratt has joined start-up insurance web site, Inspop.com and is responsible for marketing and customer relationship management. He was formerly CRM manager at Royal Sun Alliance. Martin Pierce has been appointed as a director at business communication consultancy, Banner McBride. He ...

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