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MEDIA: Incisive Media in E-Financial launch

29 Sep 2000

. In an internal move, Alex Broad, currently features editor of insurance title Post Magazine, will edit the new ...

RBS dispenses with FD to bring PR in-house

29 Sep 2000 | by HOLLY WILLIAMS

-house, added Wermann - an ex-Financial Dynamics employee and former corporate affairs head for RBS s insurance ...

GLOBAL RANKINGS 2000: ASIA - Running on plenty. Asia is not only the world's third-largest PR market, but it is also the most diverse Mark Johnson takes a look at the region and discovers why it is such a rich PR challenge.

29 Sep 2000 | by MARK JOHNSON

Kodak, Nokia, Axis, BMW, Allianz Insurance and Rover. The influence of locals such as Li would have ...

GLOBAL RANKINGS 2000: INDIA - A hot spot for PR. India is a politically and culturally complex nation, but as economic reform drives an expanding market, PR finds its place in the fold. Ben Bold reports

29 Sep 2000 | by BEN BOLD

. Singla foresees substantial growth in healthcare PR due to the opening of the insurance sector, which has ...

DIRECT: Briefs

28 Sep 2000

virtual insurance service developed in partnership with management consultancy Cap Gemini Ernst & Young...Red Square, the UK communications agency, has been appointed to promote Consumer Direct, a new virtual insurance service developed in partnership with management consultancy Cap Gemini Ernst & Young and solutions provider Eastgate. The campaign will target marketing directors, insurance managers, chief ...

BUPA launches TV campaign

28 Sep 2000

by the private healthcare insurance service. The ads, created by WCRS, will run on terrestrial and cable channels...BUPA is launching a pounds 5m TV campaign this weekend to promote the personal benefits offered by the private healthcare insurance service. The ads, created by WCRS, will run on terrestrial and cable channels and show a man entering a cafe where everyone looks like him, including the waitresses. The ads, one 40 ...

Egg creates 'Rob' for pounds 3m TV push

28 Sep 2000 | by JOANNA WITT

and poster work. Media buying is through New PHD. Egg is also using radio ads to promote its motor insurance product, and is developing another 20-second ad to promote its general insurance, which will be aired ...

DIRECT: Go set to offer personalised itineraries

28 Sep 2000 | by CORDELIA BRABBS

, to accommodation information. Customers who haven t taken out insurance will also be reminded that low-cost insurance is available through Go. David Magliano, Go s sales and marketing director, said: Go is all ...

DIRECTWATCH: Thomas Cook Ski in DM drive

28 Sep 2000 | by CORDELIA BRABBS

Brigham. The mailing promotes a free insurance and 35% discount offer on holidays booked with Airtours ...

ANALYSIS: Price-cutting drives credit war - With about 1300 credit cards on the market in the UK, banks, US rivals and supermarkets are shaping their offers to consumer needs to secure their share. Joanna Witt reports

28 Sep 2000 | by JOANNA WITT

its protection insurance scheme and making sure no annual fees were paid if customers exceed ...

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