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INTERNET: Net grows in appeal for the grey market - More over-50s are now online, but how should firms capitalise on the trend?

. Perhaps the most well-known portal for the older market has been Vavo.com. Backed by GE Insurance ...

MEDIA BRIEFS: New service for Esquire

ESQUIRE: Men's title Esquire has launched on online service providing information for people buying cars, motorbikes and bicycles. Esquirewheels.co.uk will offer products from a variety of UK dealers. There will be links to related suppliers, such as insurance and roadside assistance. ...

NEW MEDIA: Screentrade starts internet-only push

LloydsTSB Insurance has kicked off its first marketing activity for Screentrade, the online insurance broker it bought from software giant Misys last July. It is running an internet ... the cheapest possible quotes for insurance. Creative executions include animated banners featuring ...

NEW MEDIA CHOICE: British Gas

. But on exploration I could do everything from finding a plumber and buying house insurance to combining my bills ...

MediaCom beats three to £16m Egg media

products includes a credit card, mortgages, loans and insurance. ...

STOP PRESS: Abbey National launches online insurance

Abbey National is launching an online home insurance product, supported by direct marketing through WWAV Rapp Collins North. ...

NEW MEDIA BRIEFS: HHM>Interactive to relaunch Lifepro.co.uk site

Lifepro.co.uk, the online life insurance broker, has commissioned web agency HHM>Interactive to relaunch the site. Lifepro offers quotes on products such as critical illness cover and mortgage protection from up to 20 insurers. The agency will support the relaunch with a viral marketing drive. ...

NEW MEDIA: AA Insurance site sets battle of the sexes challenge

AA Insurance Services has created an interactive marketing campaign to bolster its long-running TV and poster work by HHCL and Partners that encourages customers to book insurance online. The interactive element, at www.argu-mate.com, is a 'battle of the sexes' quiz consisting of five multiple ...

NEW MEDIA BRIEFS: Yell.com providing links for motor services

Yell.com is bringing together offline and online motor services in the UK by providing links and address details for organisations on its site. Information can be found at www.yell.com/motoring. Users can also access driving instruction firms, new- and used-car companies, insurance, finance ...

MEDIA: Sky News Online eager to develop content link-ups

.com/news. Sky users can access news stories as well as information on credit cards, insurance, loans, ISAs ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.