20 Dec 2001
Colleagues Direct Marketing is launching a full-service offering to
clients, called deep blue C. The offer, which launches next month, will
provide a payment-by-results system to clients including Barclays and
Cornhill Insurance. Colleagues claims it is keen to provide a more
integrated ...
29 Nov 2001
Direct Line is launching a direct marketing campaign to promote its
pet insurance policy with a ...
pet owners to
insure pets.
The campaign is TMW's first work on Direct Line's pet insurance products
following its appointment to work on travel insurance earlier in the
year.
...
29 Nov 2001
| by MARK KLEINMAN
AXA Insurance has called a review of the 12m direct
marketing account for its AXA Direct ...
Direct promotes household and car insurance direct to consumers and
spends about 12m on DM each year ...
expected
imminently.
AXA, the UK's third-largest general insurer, behind market leader CGNU ...
22 Nov 2001
. The increases were fuelled by an upturn in activity
from the insurance and home shopping sectors, which ...
15 Nov 2001
| by AMBER KEY
.00 1.92 0.29 3.92
AA Insurance Services 0.95 0.00 0.01 0.26 2.61 0.08 3.91
ITV ...
18 Oct 2001
AXA has denied that it is reviewing the 5m direct marketing
account for PPP Healthcare, the private health insurance brand. PPP uses
agencies including CKBT and Rapier, but was reported to have approached
agencies outside the existing roster to pitch for the business.
Speculation about a review ...
18 Oct 2001
Co-operative Insurance Society (CIS) is launching a six-week car
sticker promotion in conjunction with talkSPORT and Moto motorway
service stations. The campaign, 'Stick it for your ticket', gives
football fans the chance to win the cost of their season ticket in cash.
One million jointly ...
12 Oct 2001
| by Ian Darby,
LONDON - PPP Healthcare, the private health insurer owned by AXA, is reviewing its direct marketing...The insurance company, which spends about 5m below the line, uses several agencies for its direct ...
London won that business. Rapier holds the account for AXA's insurance products.
Last year, CKBT ...
insurance, dental care, occupational health and health information and counselling services.
PPP ...
20 Sep 2001
| by SUZY BASHFORD
Direct Line Insurance has appointed Tullo Marshall Warren to raise
the profile of its travel and pet insurance products.
The appointment marks the first time for almost three years that a
direct marketing agency has worked on its travel and pet insurance
products.
In the past, Direct ...
20 Sep 2001
| by AMBER KEY
.
Orange, Citroen, Alliance & Leicester, Vauxhall and Direct Line
Insurance also entered the top 20, all ...