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DIRECT BRIEFS: Colleagues Direct Marketing launches full service

Colleagues Direct Marketing is launching a full-service offering to clients, called deep blue C. The offer, which launches next month, will provide a payment-by-results system to clients including Barclays and Cornhill Insurance. Colleagues claims it is keen to provide a more integrated ...

DIRECT: Direct Line gives Tullo Marshall pet insurance brief

Direct Line is launching a direct marketing campaign to promote its pet insurance policy with a ... pet owners to insure pets. The campaign is TMW's first work on Direct Line's pet insurance products following its appointment to work on travel insurance earlier in the year. ...

AXA reviews £12m DM account for Direct arm

AXA Insurance has called a review of the 12m direct marketing account for its AXA Direct ... Direct promotes household and car insurance direct to consumers and spends about 12m on DM each year ... expected imminently. AXA, the UK's third-largest general insurer, behind market leader CGNU ...

DIRECT BRIEFS: Direct Mail spend is growing

. The increases were fuelled by an upturn in activity from the insurance and home shopping sectors, which ...

DIRECTWATCH: A monthly analysis of the direct marketing field

.00 1.92 0.29 3.92 AA Insurance Services 0.95 0.00 0.01 0.26 2.61 0.08 3.91 ITV ...

DIRECT BRIEFS: AXA denies that it is reviewing account

AXA has denied that it is reviewing the 5m direct marketing account for PPP Healthcare, the private health insurance brand. PPP uses agencies including CKBT and Rapier, but was reported to have approached agencies outside the existing roster to pitch for the business. Speculation about a review ...

DIRECT BRIEFS: CIS is launching car sticker promotion

Co-operative Insurance Society (CIS) is launching a six-week car sticker promotion in conjunction with talkSPORT and Moto motorway service stations. The campaign, 'Stick it for your ticket', gives football fans the chance to win the cost of their season ticket in cash. One million jointly ...

PPP talks to agencies about £5m DM review

LONDON - PPP Healthcare, the private health insurer owned by AXA, is reviewing its direct marketing...The insurance company, which spends about 5m below the line, uses several agencies for its direct ... London won that business. Rapier holds the account for AXA's insurance products. Last year, CKBT ... insurance, dental care, occupational health and health information and counselling services. PPP ...

DIRECT: Direct Line picks TMW for travel and pet task

Direct Line Insurance has appointed Tullo Marshall Warren to raise the profile of its travel and pet insurance products. The appointment marks the first time for almost three years that a direct marketing agency has worked on its travel and pet insurance products. In the past, Direct ...

DIRECTWATCH: A monthly analysis of the direct marketing field

. Orange, Citroen, Alliance & Leicester, Vauxhall and Direct Line Insurance also entered the top 20, all ...

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