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Direct Line is launching a direct marketing campaign to promote its pet insurance policy with a 40,000-strong mailing targeting cat- and dog-owners. The DM push, through Tullo Marshall Warren, consists of a pastiche of a tin of petfood and includes a 10% discount offer. A postcard...
Esure, a new telephone and online insurance company backed by Halifax, uses an animated neighbourhood scene to show the difference between careful and reckless homeowners in the second execution of its launch campaign. The ad, 'Careless neighbour', enters Adwatch at number ten with 58%...
Abbey National is launching an online home insurance product, supported by direct marketing through WWAV Rapp Collins North.
AA Insurance Services has created an interactive marketing campaign to bolster its long-running TV and poster work by HHCL and Partners that encourages customers to book insurance online. The interactive element, at www.argu-mate.com, is a 'battle of the sexes' quiz consisting of five multiple...
The International Underwriting Association is running a crisis comms and lobbying campaign to allay fears over the future of the insurance industry and secure cover for airlines following the US terror attacks. The trade body for the insurance and reinsurance industry operates a two-strong...
Matthew Gledhill is the new marketing director at Budget Insurance Services. He joins from Norwich and Peterborough Building Society. He has also worked for First Direct.
Privilege Insurance is launching an incentive-based programme to attract executive drivers to its top-end motor insurance policy. The campaign, devised and run by Blue-Chip Marketing Edinburgh, features response-driven advertising in national and specialist motor consumer press titles. Car-owners...
Tesco is rolling out its instant travel insurance product to all 650 of its UK supermarkets as part of the retailer's plans to generate greater checkout revenues from its financial services division. The product, which customers can purchase at the checkout, has been on trial in seven stores...
The Halifax is offering a House of Fraser shopping experience as a prize in a free draw being run to push its home insurance product. The promotion, which is featured on point-of-sale material on the Halifax web site and in direct marketing activity, invites consumers to register for a home...
WorldCover Direct, the insurance provider owned by GE Insurance Holdings, has launched a transactional travel insurance service on Telewest's Active Digital interactive TV medium. The service offers Telewest subscribers annual or single trip travel insurance. Cover includes medical expenses...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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