If the Equitable Life rescue plan put before policyholders last week is accepted, it will be something of a victory for the firm's PR advisers. The deal, under which the HBOS bank will rescue the crippled mutual, could signal the end of two years of trauma for Equitable and its policyholders....
Prudential, the UK's biggest insurer, has followed up its appointment of a new marketing ... after the pensions and life insurance provider hired Roger Ramsden, the former Safeway marketing chief ... , which employs more than 22,000 people worldwide, has more than 156 billion worth of insurance ...
. McAra, a former PRO at Cornhill Insurance, joins Clerical from Finalise Financial Services, where he ...
A coalition of City institutions representing nearly 400bn in combined assets is to launch a CSR communications campaign to raise investor awareness of human rights abuses in Burma. The eight-strong group - which includes the Co-operative Insurance Society, Morley Fund Management ...
Insurance giant AXA has appointed John Bines to the new role of group marketing and services ... review of general insurance provider AXA Insurance, life and pensions firm AXA Sun Life, health insurance brand PPP Healthcare and AXA Ireland. Bines will define brand strategy and oversee ...
Direct insurer Admiral has struck a deal with Carlton Television to sponsor local weather bulletins on ITV1. The sponsorship deal runs for 12 months from January 2002 and is understood ... resides. The creative execution will make reference to the insurer's three brands: Admiral ...
Life insurance giant Scottish Widows has taken on former Scottish Provident PR chief Robert Greenshields to head its corporate comms team. Greenshields takes on responsibility for a team of ten, covering media relations, corporate events, internal and external communications. He replaces Alan ...
Automotive insurer Direct Car Finance is talking to agencies about its 12m through-the-line creative advertising account. The brand, which uses Jack Charlton as the face of its marketing, is understood to have shortlisted a number of agencies to pitch for the business. Direct Car Finance ...
Australian life insurer and financial services group AMP is talking to media agencies about a high-profile brand campaign planned for early next year, worth more than 20m. AMP is Australia's largest life insurer and financial services group, but about 70% of its 100bn global assets ...
, tourism and insurance, all businesses affected by September 11, account for around 1% of the company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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