to remove filtersOPINION: Stuart Elliott in America
23 Nov 2001 | by STUART ELLIOTT, the advertising columnist at The New York Times
such well-known brands as Campbell's soups, Prudential insurance, Clorox bleach, Intel microprocessors ...
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City coalition to drive CSR campaign on Burma risks
14 Dec 2001 | by HOLLY WILLIAMS
A coalition of City institutions representing nearly 400bn in combined assets is to launch a CSR communications campaign to raise investor awareness of human rights abuses in Burma. The eight-strong group - which includes the Co-operative Insurance Society, Morley Fund Management ...
INTERNATIONAL: Insurers act to protect against attacks
02 Nov 2001 | by DOUGLAS QUENQUA
WASHINGTON: The insurance industry has pulled together its public affairs and lobbying resources ... future terrorist attacks. Led by the American Insurance Association, companies, their respective ... . The problem stems from the fact that re-insurers - those who insure the insurance companies - have refused ...
MEDIA FORUM: Should financial ads still have to carry warnings? - The IPA is urging the Government to abolish the wealth warnings on financial ads. What are the implications for advertising?
26 Oct 2001 | by ALASDAIR REID
to believe in an unscrupulous world in which intimidating insurance salesmen preyed on feeble ...
PUBLIC AFFAIRS: The death of advocacy? - PRWeek rounds up stakeholder opinion on claims that the art of the traditional lobbyist is close to extinction
26 Oct 2001
, the Association of British Insurers recently integrated its PA with its media relations. Alan Leaman, head ...
DIRECT BRIEFS: AXA denies that it is reviewing account
18 Oct 2001
AXA has denied that it is reviewing the 5m direct marketing account for PPP Healthcare, the private health insurance brand. PPP uses agencies including CKBT and Rapier, but was reported to have approached agencies outside the existing roster to pitch for the business. Speculation about a review ...
PPP talks to agencies about £5m DM review
12 Oct 2001 | by Ian Darby,
LONDON - PPP Healthcare, the private health insurer owned by AXA, is reviewing its direct marketing...The insurance company, which spends about 5m below the line, uses several agencies for its direct ... London won that business. Rapier holds the account for AXA's insurance products. Last year, CKBT ... insurance, dental care, occupational health and health information and counselling services. PPP ...
PPP talks to agencies about £5m DM review
12 Oct 2001 | by IAN DARBY
PPP Healthcare, the private health insurer owned by AXA, is reviewing its direct marketing roster. The insurance company, which spends about 5 million below the line, uses several ... Direct. Proximity London won that business. Rapier holds the account for AXA's insurance ...
BRAND HEALTH CHECK: Age concern - Is Age Concern wise to target younger market? Age Concern is set to rethink its image in a bid to attract people in their 40s and 50s. But should it worry more about its offer than its demographic reach?
20 Sep 2001 | by RAVI CHANDIRAMANI
income brackets. But the buyers of commercial Age Concern products such as home and general insurance ...
NEWS IN BRIEF: Guide to help alleviate stress produced
31 Aug 2001
LOCAL AUTHORITY: A guide which aims to help alleviate stress among public sector staff has been produced. Titled Recognising and Managing Stress at Work, the handbook has been produced jointly by the Association of Local Authority Risk Managers and insurance firm Marsh. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
