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OPINION: Cowen on ... Coco De Mer

that Saatchis' decision to develop two campaign strands seems insurance against the likely outcome. The orgasm ...

Tesco man to lead Asda finance offer

of no-frills services, including off-the-shelf financial products such as insurance and loans ...

Public split over new-car buying at supermarkets

Tesco's decision to move into the car market by selling cars and motor insurance services (Marketing, November 8), could prove an uphill struggle. Research reveals the majority of consumers would not consider buying a new car from a supermarket. Fifty-six per cent of consumers ...

RADIO - THE CREATIVE GENE: Emma Hall asks adland's radio supremos how to tune in to the medium and get the very best from it

cent off my Marc Bolan car insurance plan. (Eyes on the road, Marc!) Creative by Joe ...

THE CLIENT CATALYSTS - SARA WELLER: In the first of a series of interviews with agenda setters in the client world, Camilla Palmer talks to Sainsbury's deputy MD

, but you get a double insurance policy if you have an agency that understands the brand history ...

Tesco plans move into motor market

to insurance, servicing and vehicle hire. The services are expected to be available through a number ... purchases. Tesco already offers motor insurance as one of a number of financial products through ...

DOES ADVERTISING HAVE A CONSCIENCE?: Agencies themselves are now being urged to take a more ethical approach to working and choosing clients

' in the creative work for an insurance service," he says. "It's manipulative and unnecessary, as well as being ...

Tesco offers instant travel insurance

Tesco is rolling out its instant travel insurance product to all 650 of its UK supermarkets ... at selling other financial products, including loans, motor and home insurance, at the checkout, though ... months, is being overseen by TPF head of insurance Paul Baxter and marketing director Andy Dewhurst ...

AXA drops 'Sun Life' in global strategy review

AXA Sun Life, the UK's fifth largest life insurance company, is to drop the Sun Life name and branded products as it concentrates on the AXA brand worldwide. Frank Wilson, who joined from Prudential Retail Financial Services as marketing director in November, will oversee the phasing out ...

AXA drops 'Sun Life' in global strategy review

AXA Sun Life, the UK's fifth largest life insurance company, is to drop the Sun Life name and branded products as it concentrates on the AXA brand worldwide. Frank Wilson, who joined from Prudential Retail Financial Services as marketing director in November, will oversee the phasing out ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.