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Egg is promoting its new motor insurance service, which promises to beat any renewal quote and freeze premiums for 24 months, with a TV ad breaking on October 7. It uses the same concept as Egg's previous 'Brilliant Industries' advertising, where ludicrous ideas for consumers to deal with money are...
Kwik-Fit Insurance Services has hired Astound to design point-of-sale signage to be trialled in 80 Kwik-Fit repair centres ahead of a roll-out to its entire 600-strong network. The campaign is aimed at raising awareness of its insurance brands to increase enquiries to its call centre.
British Gas is trialling home insurance and loan products as part of plans to strengthen its positioning as a complete home services brand.
Tradesmen are the bane of the chattering classes. How often have you heard someone moaning about a plumber failing to turn up, or an electrician's final bill bearing no resemblance to his original quote?
Telephone and internet insurance company esure has hired Consolidated Communications to drive a campaign on flooding and insurance in the UK.
Sainsbury's Bank is entering the motor insurance market with a policy that offer financial compensation and a counselling package for drivers who are car-jacked or injured in a road-rage incident.
Prudential is launching a direct response ad campaign for its car insurance products as its general insurance partnership with the Churchill brand begins to bear fruit.
Lloyds TSB promotes its motor insurance in the latest installment of its romantic TV ad saga starring John Thompson and Joely Richardson. The spot, which starts this Sunday, opens with Thompson driving down the road in his car and catching sight of the beautiful Richardson. He imagines her as a goddess...
LONDON - The Royal London Group has tapped Edinburgh's marketing expertise for the launch of a new insurance protection business.
Churchill Insurance's latest campaign sees the return of Churchill, its long-suffering nodding British bulldog, in a series of direct-response ads that aims to widen awareness of its full portfolio of products.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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