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WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

-owned online insurance brand, esure. Having parted company with Delaney Lund Knox Warren, esure took matters ...

Agencies pitch for Lucozade Sport

's insurance brand More Than, the £4 million account for Observer newspapers and The Samaritans business. O M ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

$400m in insurance losses. In addition, there has been disquiet about the behemoth's disclosure ...

GREAT BRITISH BRANDS: Boots - It's back to its roots for Boots, set up as a herbal remedy store in 1849 and now taking a holistic line on wellbeing

, in 1911, the Health Insurance Act extended medical benefits to ordinary working people, creating a ... , including '17' cosmetics and Nurofen. New services, such as Boots Opticians (1987), insurance services ...

Direct Line moves into home repairs

LONDON - Direct Line is expanding beyond insurance into the household repairs industry

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.