to remove filtersWHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?
06 Dec 2002 | by LUCY AITKEN
-owned online insurance brand, esure. Having parted company with Delaney Lund Knox Warren, esure took matters ...
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MEDIA CHOICE: Till receipts
12 Dec 2002 | by BRIAN GIBB, Director, Promotional Risk Management
-selling other services (up to 25% off car insurance through Sainsbury's Bank), selling the space for promotions ...
Cold Feet star axed from ads after sex and drug tales
20 Nov 2002 | by Staff,
was promoting Lloyds TSB's car insurance service. 'Cold Feet' star Thomson, who plays Pete Gifford in the ITV1 ...
Waitrose to stock home goods in concept store
19 Sep 2002 | by MARK KLEINMAN
, which last week reported a £10m fall in pre-tax profits to £34m, prompted by rising insurance costs ...
CLOSE-UP: LIVE ISSUE/CELEBRITY ENDORSEMENT - Guarding against celebrity brand embarrassment. Agencies can avoid pitfalls of using a 'face' to front an ad, Camilla Palmer writes
23 Aug 2002 | by CAMILLA PALMER
contracts for a celebrity. Also, for insurance purposes it's crucial to be aware of any past problems ...
GREAT BRITISH BRANDS: Boots - It's back to its roots for Boots, set up as a herbal remedy store in 1849 and now taking a holistic line on wellbeing
01 Aug 2002
, in 1911, the Health Insurance Act extended medical benefits to ordinary working people, creating a ... , including '17' cosmetics and Nurofen. New services, such as Boots Opticians (1987), insurance services ...
WHAT MAKES A BRAND BRITISH?: In the first of a six-week series looking at British brands over the past 50 years, Jennifer Hiscock explores how brands can capitalise on perceptions of Britishness
06 Jun 2002 | by JENNIFER HISCOCK
% Insurance 34% Retail banking services 31% Engineering ...
Direct mail continues to grow
22 May 2002 | by Claire Billings,
The volume of direct mail increased 3.9% year-on-year to 1.364bn items, largely due to a 12.5% jump in mailings from the home-shopping sector to 149.7m items. However, this was offset by a 12.1% fall from the insurance sector, which accounted for 99.43m items. The charity, leisure and travel ...
AA spends £22m on services push
15 May 2002 | by Matthew Arnold,
Wednesday. The first of two 60-second brand and product ads will highlight the company's car insurance ... consumers feel when shopping for cars or eyeballing insurance programs. Radio, press and outdoor ads also ...
LIFE BRANDS: LOST FOCUS? - More brands are setting out to be one-stop shops for 'life services'. Jane Simms asks whether this is a stretch too far
21 Mar 2002 | by JANE SIMMS
customers buying travel insurance or holidays. If we keep getting the basics right, we will get customers ... , the club offers personal loans, investments, mortgages and general insurance products as well as a face ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
