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EHS Brann asked to defend place on AA's roster

17 Nov 2003 | by Staff,

takes care of the latter, producing the marketing for AA's insurance, loan and vehicle inspection ...

DIRECT BRIEF: Direct Liine appoints Geronimo Communications

06 Nov 2003

Direct Line has appointed Geronimo Communications to work on direct marketing for its pet insurance

MediaCom wins £2m Standard Life Healthcare task

31 Oct 2003 | by Staff,

The agency's MediaCom Direct division will handle the business following a pitch against two other agencies including the incumbent, Tri-Direct. Standard Life Healthcare sells private medical insurance ... of the personal medical insurance market. The agency will work alongside the creative agency Response One, which ...

Case Study: Royal Sun Alliance customer magazine

28 Oct 2003

Royal & Sun Alliance used customer magazines as part of the launch of its online insurance offering...Client: Royal & Sun Alliance Magazine name: More Th>n Magazine Frequency: Four issues a year Circulation: 870,000 Target audience: More Th>n insurance policy holders Objectives To increase product retention and decrease mid-term cancellation To create awareness of and support new ...

Carat scoops £10m Legal & General media account

15 Oct 2003 | by Claire Billings,

life and pension products, investments, general insurance and group risk. If you have an opinion ...

SALES PROMOTION LEAGUE TABLES: Top 50 Sales Promotion Agencies 2003

02 Oct 2003 | by Robert McLuhan

include first direct, Budget Insurance, HSBC. Member of ISP, DMA. E-mail charles ...

Scoring points as Tesco Clubcard hits 10

02 Oct 2003

, and it has also lent £1bn in personal loans; 500,000 customers insure their cars and some 250,000 their pets ...

Esure trials animated personalised email drive

30 Sep 2003 | by Claire Billings,

LONDON - Online insurance firm Esure is piloting two animated personalised email marketing...lists of consumers about to renew their insurance policies, reaching a total of 38,000 UK consumers ... and motor insurance." Esure was launched in 2000 as a joint venture between Direct Line founder Peter Wood and HBOS. The internet and telephone based insurance company is best known for featuring Michael Winner ...

DIRECT CHOICE: Amex Platinum Card

25 Sep 2003 | by Ben Rhodes, Account director, CCHM

and the odd pack of fags when I'm out of cash. Do I really need annual worldwide travel insurance or free ...

UIA Insurance in DRTV debut with 'principles' work

18 Sep 2003 | by Staff,

LONDON - UIA Insurance, the affinity insurer that provides policies for members and supporters...Integrated agency Archibald Ingall Stretton created the DRTV activity, which uses the strapline "Insurance with principles". The ad kicks off this month and communicates the idea that principles can be found in the most unlikely places, even in an insurance company. UIA Insurance hired AIS in August ...

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