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Peugeot is relaunching its insurance offer with a redesigned brand identity for its customer communications. Design Group has been awarded the project, which aims to increase the number of Peugeot drivers who buy its insurance products.
Post Office Insurance Society has appointed design agency Medialab to redesign the range of brochures for its savings and life assurance policies. The products are marketed to employees of Royal Mail, the Post Office and BT, and rely heavily on employees to promote the products to friends and colleagues.
Halifax General Insurance (HGI), the domestic insurance arm of HBOS, has appointed its first head of communications.
Kwik-Fit Insurance has handed The Media Shop a brief to handle its media planning and buying business, following a pitch against Feather Brooksbank, Spirit and Media Vision.
AXA Insurance marketing director Iain Watt has left following the merger of its marketing and underwriting departments. Kevin Sinclair has been promoted to marketing and underwriting director.
First Direct founder Peter Wood and HBOS have given the name First Alternative to their soon-to-be-launched joint venture offering car insurance to high-risk drivers (Marketing, July 10).
Bennetts Insurance Services, the motorbike insurance specialist, has extended its sponsorship of the bike strand on Men Motors for a further 12 months. The six-figure deal was negotiated between Granada Enterprises Channels and MediaVest Manchester.
The AA asks motorists to think beyond its breakdown services in a 4m outdoor push.
LONDON - UIA Insurance, the affinity insurer that provides policies for members and supporters of not-for-profit organisations, is launching its first TV campaign following a rebrand earlier this year.
UIA Insurance, the affinity insurer that provides policies for members and supporters of not-for-profit organisations, is launching its first TV campaign following a rebrand earlier this year.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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