BRANDING BRIEF: Post Office Insurance Society appoints Medialab
18 Dec 2003
Post Office Insurance Society has appointed design agency Medialab to redesign the range
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DIRECT BRIEF: Peugeot relaunches insurance offer
18 Dec 2003
Peugeot is relaunching its insurance offer with a redesigned brand identity for its customer
OPINION: Time for mature thinking on the over-50 market
18 Dec 2003 | by Laura Mazur, a business writer
and insurance business, there were suggestions that he could get as much as 1bn.
MEDIA: Direct Line ties with C4 property programmes
18 Dec 2003 | by Poppy Brech
campaign. Direct Line is best known for motor insurance but, says group marketing director Jim Wallace, the 4Homes sponsorship will be used to promote the company's home-related products, including insurance ...
SERVICES HELPLINE
18 Dec 2003 | by Sam Solley
to incorporate galleys, display doors, desks and seating. Search party Q: We are a motoring insurance firm ...
AGENCY 2003: New Media Agency of the Year - Best of the rest
18 Dec 2003
roster, worth 6m, and picking up eight clients, including Goldfish and Zurich Insurance. This means i ...
Eventer Design and PH-media in new-media switch
17 Dec 2003 | by Staff,
The deal follows PH-media's strategic move into providing web-based management software to the architectural industry, a market in which it is now the UK market leader. The 15 clients in the move include electronics manufacturer Radstone PLC, Aventis, FunkyFriends.com , insurance brokers Truman Lincoln, BMX firm ...
Best practice lifts conversion rates in telemarketing
17 Dec 2003
It surveyed the top 1,000 companies across the retail, utility, automotive, telecoms, charity, insurance and banking sectors, and analysed average conversion-to-sale rates in telemarketing campaigns ... performed better than others. Insurance and mobile telecoms registered the highest conversion-to-sale rates ...
Home Office gathers driver data at car crime roadshow
17 Dec 2003 | by Melanie May
yearly mileage, car insurance and recovery service cover, and whether they have ever been a victim of car ...
GUIDE EMAIL: Direct to the Desktop
17 Dec 2003 | by Stuart Derrick
-validated address, motor insurance renewal date and current model of car details are now also collected. The list ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
