PUBLISHING AGENCIES: IN SEARCH OF PROOF
31 Jan 2003 | by JIM CURTIS
generates £9 in revenue. He cites a promotion for RAC Insurance Direct, which generated more than 600 ...
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Manulife drafts in shop to win over bid shareholders
31 Jan 2003 | by HOLLY WILLIAMS
to help win shareholder support for its £2.6bn hostile bid for insurance firm Canada Life.
Cordiant declines comment on sale of Australian arm
30 Jan 2003 | by Gordon MacMillan,
lost FAI insurance, after its parent company HIH collapsed, and Diners Club. Last year, Cordiant ...
LBC format could be extended to West Midlands
30 Jan 2003 | by Jennifer Whitehead,
will see the internet insurer sponsor traffic and travel bulletins. LBC was the first station to hold a ...
Tales from the City
30 Jan 2003 | by MediaWeek
the difference. If the decline continues, there will be forced selling from the large insurance institutions. The life insurance industry has to maintain solvency levels to meet its possible pay-out liabilities and these levels are firmly regulated. So far, the regulators report that the big insurance ...
DOOR-TO-DOOR: Delivering high response rates
30 Jan 2003 | by RACHEL MILLER
that one insurance client has just moved from direct mail to door-to-door and is delivering 100 million ...
Norwich Union sponsors BBC sports talent event
29 Jan 2003 | by Claire Billings,
LONDON - Insurer Norwich Union is to sponsor a new BBC sports talent event, similar in style
Budget unites TV and mail for awareness
29 Jan 2003 | by Claire Billings,
LONDON - Insurance firm Budget is combining a three-month direct response TV sponsorship drive...The promotional activity, which is focused on the Tyne Tees area in the North East, aims to increase Budget's share of the car, motorcycle and home insurance market in the region where 20% of its ... for the insurance company's current marketing strategy. Scope developed the idents with Manchester-based cinema ...
Insurer boosts cross-selling with profiling
28 Jan 2003 | by Claire Billings,
LONDON - Halifax-owned insurance firm Birmingham Midshires has boosted its cross-selling activity...The insurer hired Leeds-based data mining firm Nunwood Consulting to contact its 1,600 customers directly to find out what other financial services they held with rival firms. This information was then combined with the information Birmingham Midshires already held about them and used to provide a complete ...
STOP PRESS: Sapiens hires Citigate
24 Jan 2003
TECHNOLOGY: Sapiens UK, which specialises in the insurance sector, has hired Citigate Technology
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
