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The 10 Top Turkeys of 2004

22 Dec 2004

insurance: "The juxtaposition of smug rich white male with placard-waving blonde still makes us want to burn ...

Google gets US clearance on AdWords trademark trigger

17 Dec 2004 | by Daniel Farey-Jones,

searches for trademarked words after insurance firm Geico lost its legal battle to halt the search giant

The Annual 2004: The Year in ... Research

17 Dec 2004

than just a private medical insurer. 8. Volkswagen Diesel VW had to admit diesels are seen ...

McCann Erickson wins pitch for Co-op brand strategy

15 Dec 2004 | by Staff,

membership programme, which incorporates its financial services and funeral and insurance brands. That pitch ...

Adwatch of the year: Adwatch stars of 2004

15 Dec 2004

with the insurance-buying public. The brand made slow progress until last year when new owner Royal Bank ... on to TV for home insurance and loans, and press for travel, life, pet and breakdown cover. The year has ...

Churchill to hand £10m direct task to EHS Brann

15 Dec 2004 | by Ben Bold

Churchill Insurance is poised to name EHS Brann as its first dedicated direct marketing agency...The Royal Bank of Scotland-owned insurer is increasing its spend to capitalise on the popular ... of the brand's strategy to increase market share by improving the cross-selling of home and car insurance ... nodding dog. The insurer claims to have sold more than 20,000 official models in the past year. A ...

Radiowatch: British Airways - 'Wine'

15 Dec 2004 | by Nick Gracie, Associate director, Carat

and insurance, growth of budget carriers, global terrorism and powerful unions all combining to cause problems

Nationwide squares up to banks in £5m activity

15 Dec 2004 | by Mark Sweney

charges. The first four executions focus on car insurance, currency exchange, the disparity between ...

Agency of the Year: Direct Agency of the Year - Partners Andrews Aldridge

15 Dec 2004 | by Ben Bold

on rival the AA. Partners also picked up Lloyds TSB's £7m insurance account, having already worked on its utility and telecom sub-brand, Ideal. To gain the insurance business Partners had to pitch against Lloyds ... insurance, and Partners' appointment reflects Lloyds' shift in emphasis away from advertising to a more ...

Agency of the Year: Media Agency of the Year - MediaCom

15 Dec 2004 | by Colin Grimshaw

coverage. The addition of Churchill Insurance's £12m account consolidated its grip on financial services ...

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